Sr Analyst, Digital Analytics

Overview

Impact the Moment: McGraw Hill is a diverse and inclusive company that believes we can change the world by leveling the playing field and giving every learner an equal opportunity to succeed. We create best‑in‑class, next‑generation learning platforms that are used by millions of students and educators worldwide. Our goal is to accelerate student success through intuitive and effective learning experiences, and to continually reimagine the way our customers teach and learn, simplifying the path to a better education for all.

How can you make an impact? We are seeking a Sr Analyst, Digital Analytics with expertise in supporting digital measurement frameworks, maintaining reporting dashboards, and analyzing web and campaign performance to guide data‑driven decisions. This role requires independence and strong problem‑solving skills, leveraging Adobe Analytics to translate business requirements into meaningful insights and actionable reports. The ideal candidate will perform ad‑hoc analyses, troubleshoot tracking issues, and conduct thorough QA/UAT for website updates, marketing pixels, and tagging.

Collaborating closely with the COE Digital team, this individual ensures accurate data capture, clear documentation, and effective reporting solutions that enable informed business strategies.

This position plays a key role in ensuring accurate digital tracking, delivering meaningful insights, and supporting data‑driven decisions by maintaining dashboards, performing QA, and translating business requirements into clear, actionable analytics for cross‑functional teams.

This is a remote position open to applicants authorized to work for any employer within the United States.

• Maintain dashboards, create reports, and perform ad‑hoc analyses using Adobe Analytics.
• Support tagging implementation, QA, UAT testing, and troubleshooting of tracking issues.
• Translate business requirements into clear analytical approaches and documentation.
• Monitor site and campaign performance to provide actionable insights and recommendations.
• Collaborate with COE Digital and cross‑functional teams to drive data‑informed decision‑making.

• 2+ years of analytics or digital marketing experience, including at least 1 year of hands‑on Adobe Analytics work.
• Bring innovative, detail‑oriented problem‑solving skills with strong independent working capability.
• Collaborate effectively across diverse teams while fostering and maintaining strong relationships.
• Manage multiple projects simultaneously with strong organization and time management.
• Communicate insights clearly using excellent verbal and written communication skills, supported by advanced Excel and PowerPoint proficiency and a relevant bachelor’s degree.

The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfillment that will inspire you to even greater heights.

The pay range for this position is between $76,800 – $90,000 annually. However, base pay offered may vary depending on job‑related knowledge, skills, experience, and location. An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.  to learn more about our benefit offerings.

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