SEO & Content Management Manager

SEO & Content Manager (all genders)

Join Primal State Performance GmbH's dynamic, fast‑growing beauty and pro‑aging company based in Berlin.

Our heartfelt mission: glow moments that last – for our community and for us as a team.

Work at Glow
25 should inspire, excite, and be fun. That’s why we’re looking for smart, empathetic people who take ownership and grow with us.

Join Glow
25 and help us redefine beauty. We’re excited to meet you!

We are looking for an experienced SEO & Content Manager to own our organic search strategy and digital content systems, including our DAM platform (Bynder). You will lead SEO performance across technical, on‑page, and AI/LLM search dimensions while building scalable content infrastructure for campaigns and international expansion.

You will collaborate with Marketing and Tech to ensure search‑optimized, strategically structured content. This strategic role includes operational support in Shopify or DAM during peak periods.

Ideal for someone analytical, structured, and passionate about scalable content frameworks.

• SEO Strategy & Execution: Own our organic search strategy end‑to‑end—from keyword research and competitive analysis to on‑page optimization and E‑E‑A‑T improvements. Steer our external SEO agency, build scalable international frameworks, and ensure every launch follows SEO best practices.
• AI/LLM Search & Technical SEO: Develop visibility strategies for AI‑powered search (Google SGE, ChatGPT Search, Perplexity) and create content optimized for LLM retrieval. Lead technical audits and partner with Product/Engineering to resolve crawl, indexation, and performance issues.
• Digital Asset Management (DAM) Ownership: Manage Bynder—shape taxonomy, metadata, tagging, and governance. Drive integrations with Shopify, build scalable structures for campaigns and international expansion, and train teams.
• On‑Site Content Optimization: Develop SEO‑informed content structures for PDPs, landing pages, and collections. QA quality and alignment; support Shopify/Bynder updates when needed.
• Internationalization & Scalability: Build modular content and asset frameworks designed to scale across markets. Create localization guidelines and ensure systems ready for efficient, seamless international rollouts.

• Fluent English & German (C1‑2) is required. Additional languages such as French, Dutch, Italian, or Spanish are a strong plus.
• 3–5+ years of experience in SEO, content management, or digital experience management (D2C wellness, beauty and supplement sectors preferred).
• Strong technical SEO expertise and understanding of organic growth levers.
• Hands‑on experience with AI/LLM search or strong interest in emerging AI‑driven search dynamics.
• Hands‑on experience with Shopify and digital asset workflows.
• Experience with DAM platforms (Bynder experience is a strong plus).
• Highly organized, structured, and detail‑oriented.
• Proficient with SEO tools (GSC, GA4, Ahrefs/SEMrush, Screaming Frog).
• Excellent communication skills and ability to collaborate cross‑functionally.
• Comfortable balancing strategic work with hands‑on execution.

• Work flexibly: flexible hours and smart time tracking.
• Home office allowance: one‑time €500 to set up your workspace.
• Fully equipped from day one—Mac or Windows.
• Glow Card: €50 monthly treat (€600 a year).
• Learning opportunities:
  Glowcademy, dedicated learning time, personal development support.
• Exclusive discount: 40% off entire product range.
• Vacation: 30 days + 1 personal holiday + up to 10 unpaid days off;
  New Year’s Eve off.
• Health insurance: up to €600 per year for extras (vision, alternative medicine, dental).
• Retirement plan: €600 toward pension after probation; additional contributions topped up 20%.
• Partner perks: discounts and offers from top brands.
• Team merch and glowing culture, recognized as Top Company on Kununu for five years straight.

Don’t hesitate—especially if you’re a woman or from an underrepresented group. Even if you don’t check every box, we encourage you to apply. We believe that a diverse range of perspectives and experiences makes a team stronger, enabling us to better fulfill our mission of bringing more energy into daily lives.

Associate

Full‑time

Marketing

Food and Beverage Services

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