Paid Search & Social Manager; Remote Mexico

Directive Consulting is the performance marketing agency for SaaS and Tech companies. We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

The Paid Strategists are a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience creating high-performing Paid strategies for enterprise SaaS businesses.

* This role is listed internally as Account Strategist, Paid Media *

• Oversee and lead a collection of Paid Media accounts

• Serve as direct support to client contacts

• Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

• Drive referrals via client relationships and professional network

• Build strategies for clients each quarter

• Have the ability to create, maintain, and optimize budgets for paid media campaigns across multiple channels

• Deeply understand client positioning and unique value propositions

• Confirm lead routing is accurate within a CRM

• Understand the value of Programmatic campaigns

• Responsible for personal productivity and utilization

• Work directly with Associate Director to ensure internal and client goals are being achieved

• Execute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and Linked In Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

• 3+ years experience working at a performance/digital marketing agency

• Experience working specifically with B2B SaaS/tech clients in an agency setting

• Deep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, Linked In Ads and others

• Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, Linked In Campaign Manager

• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization

• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance

• Ability to drive results and measure via OCT

• Proven and measurable success with mid-market or enterprise accounts

• A unique perspective on how to drive value for SaaS

• Ability to translate and articulate strategy and tell stories with data

• Equal parts competitive and curious; you’re a true problem solver

• You live on the cutting edge of the industry, always looking for opportunities to grow and share

• Ability to organize, prioritize and manage multiple projects simultaneously

• You’re quality-obsessed and have not lost your soul for advertising

• Travel to visit clients approximately once per year, per client or as needed

• You encompass our core values through every interaction; internally and externally

• Effectively manage approximately five mid-tier and enterprise accounts

• Meet and exceed department level OKRs, such as client growth and goal attainment

• Build client trust and relationships that create consistent renewals

• Cross-sell services that align with client goals and objectives

• Clearly communicate results with client point of contact and executives

• Exceptional decision making, as it relates to strategic direction for accounts

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off -…