WordPress & Digital Marketing Specialist

smartdept. is searching for a Word Press & Digital Marketing Specialist for a digital marketing industry client. The ideal candidate will come with 1-3+ years of hands‑on Word Press, GA4, GTM, and SEO experience. This is a part-time, fully remote, ongoing contract opportunity (approx. 5 hours per week) with the possibility of additional project‑based hours.

This role supports ongoing website maintenance, light Word Press development, GA4/GTM tracking setup, and SEO implementation. The specialist will ensure the website remains stable, optimized, and accurately tracked, while assisting with small development tasks and continuous SEO improvements.

What You’ll Do:

• Maintain and update Word Press pages, templates, widgets, and plugins
• Perform light front‑end development (HTML/CSS adjustments, layout tweaks)
• Set up and manage Google Analytics 4 and Google Tag Manager tracking
• Implement tags, events, conversions, and troubleshoot tracking issues
• Execute ongoing SEO tasks, including meta updates, keyword optimisation, internal linking, schema, and content adjustments
• Monitor general site performance and provide basic recommendations
• Collaborate with the marketing team on small website enhancements and optimisation initiatives

Education/

Experience:

• Experience working with Word Press in a hands‑on capacity
• Experience with GA4 and Google Tag Manager (setup + troubleshooting)
• Proven ability to implement SEO best practices within Word Press
• Basic understanding of HTML/CSS for light template modifications
• Strong attention to detail and ability to manage small ongoing workloads independently

• Experience with page builders (Elementor, Gutenberg, WPBakery)
• Familiarity with technical SEO elements (site speed, schema markup, redirects)
• Experience building dashboards in Looker Studio
• Comfort working alongside marketing teams and supporting digital initiatives