Senior Campaign Manager

Overview

Senior Campaign Manager role at UpGuard.

UpGuard’s mission is to make life easier for security teams. We create robust solutions to identify, assess, and remediate cybersecurity risk across attack surfaces, vendor ecosystems, workforce, and trust relationships. Our cyber risk posture management platform provides security ratings, risk assessments, templated security questionnaires, threat intelligence capabilities, and AI-enabled insights to give organizations a holistic view of their risk surface.

The Marketing team includes Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard aims to become a leader in its markets (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform to manage third-party risk and external attack surface. The team’s purpose is to grow UpGuard with a repeatable and scalable marketing engine and a leading brand.

This Campaign Manager role is the operational engine for a dedicated, cross-functional product stream. You will transform high-level product strategy and messaging into measurable marketing performance. You will work with the core stream team (PMM, Content, Creative, Web Design) to own the execution calendar, budget, and success metrics for all demand generation activities related to your product area, coordinating with Shared Services (e.g., Paid Search, Email, Analytics) to drive high-quality pipeline and ROI.

• Campaign Strategy & Ownership:
  Lead end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on pipeline generation for your assigned product stream.
• Project Management & Coordination:
  Serve as primary project manager, creating detailed campaign calendars and coordinating inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design within your stream.
• Shared Service Integration:
  Act as the stream’s liaison with Shared Services (Social Media, Analytics, Marketing Tech, Paid Search, Email, SEO) to ensure assets are deployed and tracked across channels.
• Budget Management:
  Define and manage campaign budgets, allocate spend across channels, and monitor performance with Shared Services.
• Performance Tracking & Reporting:
  Own campaign performance reporting, define KPIs, interpret results, and provide regular updates to the stream and leadership.
• Optimization:
  Implement A/B testing and optimization across landing pages, ad creatives, and lead nurturing flows to improve conversion and pipeline quality.
• Sales Alignment:
  Ensure alignment with BDR and Field Marketing Shared Services for lead handoff and insights for future campaigns.

• Campaign Expertise: 5+ years of experience managing multi-channel, integrated demand generation campaigns in a B2B SaaS environment.
• Project Leadership:
  Track record of project management, organization, and cross-functional execution.
• Analytical Rigor:
  Experience defining marketing KPIs, analyzing data, and translating trends into optimization strategies.
• Project Management Tech Familiarity:
  Experience with platforms like Asana for campaign buildout, tracking, and reporting.
• Stakeholder Management:
  Strong communication skills coordinating internal teams and external shared service partners.
• Demand Focus:
  Understanding of marketing and sales funnel, lead scoring, and delivering qualified pipeline.

• Experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model).
• Experience marketing cybersecurity or complex B2B technology products/services.
• Understanding of channel distribution strategies.
• Advanced proficiency in Hub Spot (or similar) campaign functionality and reporting.

• Monthly Lifestyle subsidy for wellbeing
• WFH setup allowance to support your environment within 3 months
• $1500 USD annual Learning & Development allowance
• Annual leave: PTO plus two additional Up Guardian leave days
• 18 weeks paid Parental Leave
• Personal Leave Allowance (sick & carers leave)
• Fully remote working environment
• Top-spec hardware for your role
• Generative AI subsidy for access to AI tools
• Health Insurance:…