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SEO Specialist; Remote
Job Description & How to Apply Below
We are seeking a results-driven SEO Specialist to develop, implement, and optimize search engine strategies that drive organic growth. The ideal candidate will have hands‑on experience in both technical and content-driven SEO, and a proven track record of improving search visibility.
Key Responsibilities- Develop and implement comprehensive SEO strategies aligned with business and marketing goals.
- Conduct keyword research, competitive analysis, and content gap assessments to identify growth opportunities.
- Collaborate with content, creative, and web development teams to ensure SEO best practices across all digital assets.
- Optimize website content, metadata, internal linking, and site architecture for improved rankings and user experience.
- Ensure all web pages follow on‑page SEO best practices, including title tags, meta descriptions, header structures, and image optimization.
- Work with copywriters to create SEO‑friendly content that drives engagement and conversions.
- Conduct technical site audits to identify crawl, indexation, and performance issues.
- Collaborate with developers to resolve technical issues such as site speed, mobile responsiveness, structured data, redirects, and canonicalization.
- Monitor and maintain XML sitemaps, robots.txt, and schema markup.
- Develop and execute link‑building strategies to strengthen domain authority and search rankings.
- Manage outreach efforts, partnerships, and digital PR initiatives to build quality backlinks.
- Monitor backlink profiles and ensure compliance with Google Webmaster Guidelines.
- Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, and Moz.
- Provide regular performance reports with insights and actionable recommendations.
- Stay updated on algorithm updates, SEO trends, and emerging search technologies (e.g., voice search, AI‑driven SEO).
- Bachelor's degree in Marketing, Communications, Computer Science, or a related field.
- 3‑5 years of proven experience in SEO.
- Agency experience is highly preferred.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices.
- Proficiency in SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and Moz.
- Experience with CMS platforms (Word Press, Shopify, Drupal, etc.).
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Knowledge of content marketing, keyword intent, and SEO copywriting.
- Excellent communication, project management, and collaboration skills.
- Certifications in Google Analytics, Hub Spot, or SEO‑specific platforms are a plus.
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