Marketing Operations Manager

Marketing Operations Manager

Arrow Supply Chain is a leading provider of global supply chain solutions, helping businesses optimize and manage complex operations across industries. Our marketing team supports Arrow Global Supply Chain Solutions, Silicon Expert, and Converge, driving engagement, lead generation, and revenue growth through strategic marketing initiatives. Arrow Supply Chain is seeking a highly skilled and innovative Marketing Operations Manager to lead the management of our marketing technology stack, automation processes, analytics, and website integrations.

This role requires expertise in Hub Spot, Word Press, and web development best practices to drive strategic decision-making, optimize campaigns, and ensure high-performing digital experiences across multiple brands.

• Marketing Technology & Integrations :
  Administer and optimize the marketing tech stack, including Hub Spot, Word Press, CRM integrations, and analytics platforms.
• Oversee seamless integrations between Word Press and Hub Spot to support website forms, landing pages, and lead tracking.
• Evaluate, recommend, and implement new tools and AI-driven solutions to improve marketing efficiency and effectiveness.
• Web & Development Expertise :
  Apply Word Press and web development knowledge to guide decisions on website projects, best practices, and internal team conversations.
• Collaborate with internal web and development teams to ensure marketing objectives are executed effectively and efficiently.
• Provide strategic input on website optimization, conversion paths, and user experience improvements.
• Marketing Automation & Campaign Execution :
  Build, manage, and optimize automated marketing workflows and lead nurturing programs.
• Conduct A / B testing and multivariate experiments to continually improve email, landing page, and website performance.
• Leverage AI tools to streamline processes and enhance personalization and campaign effectiveness.
• Analytics & Reporting :
  Develop and maintain dashboards, reports, and performance metrics to measure campaign effectiveness and ROI.
• Ensure data integrity across Hub Spot, website analytics, and CRM systems.
• Provide actionable insights to marketing and sales teams to support data-driven decisions.
• Process Optimization & Best Practices :
  Define and implement marketing operations best practices, processes, and governance across all campaigns and brands.
• Collaborate with marketing, sales, and product teams to ensure seamless lead management and campaign execution.
• Cross-Brand Support :
  Partner with marketing leads for Arrow Global Supply Chain Solutions, Silicon Expert, and Converge to translate business objectives into actionable marketing operations strategies.

• Bachelor's degree in Marketing, Business, Web Development, or related field. MBA is a plus.
• 5+ years of experience in marketing operations, marketing automation, or a similar role.
• Hands-on experience with Hub Spot and Word Press, including integrations between the two.
• Solid knowledge of Word Press development, web technologies, and web best practices.
• Strong skills in A / B testing, experimentation, and conversion optimization.
• Experience using AI-driven marketing tools and automation to improve efficiency.
• Strong understanding of marketing data, lead scoring, reporting, and attribution.
• Excellent project management, communication, and analytical skills.
• Preferred Skills :
  Experience with B2B marketing, particularly in technology, manufacturing, or supply chain solutions.
• Knowledge of GDPR, CAN-SPAM, and other marketing compliance regulations.
• Familiarity with advanced analytics tools, SQL, or business intelligence platforms.

Hybrid :
Tuesday, Wednesday, Thursday required office days for Panorama Office site;
Monday, Friday-work from home.

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Short-Term / Long-Term Disability Insurance
• Health…