Senior Manager, Digital Content Strategy & Organic - Software; Remote

Senior Manager, Digital Content Strategy & Organic Growth - Capital One Software (Remote)

Ever since our first credit card customer in 1994, Capital One has recognized that technology and data can enable even large companies to be innovative and personalized. As the Senior Manager, Digital Content Strategy & Organic Growth, you will pioneer a dual‑threat visibility strategy: maintaining dominance in traditional search engines while securing our position as the authoritative source in the emerging landscape of AI‑driven discovery.

You will act as the architect of our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority. Your core mandate is to evolve our presence from simply "ranking for keywords" to "owning the answer." You will ensure that whether a prospect asks a search engine or a Large Language Model (LLM) about enterprise data solutions, Capital One Software is the cited expert.

To achieve this, you will build a content architecture that is structured for machines and compelling for humans. You will blend on‑site content excellence with off‑site visibility strategies to drive high‑intent, qualified traffic across the entire customer lifecycle.

• Unified Search Strategy:
  Own the roadmap for organic growth, targeting top rankings on Google and "Share of Citation" on AI platforms like ChatGPT, Perplexity, and Claude.
• Technical Content Architecture:
  Partner with Development to implement advanced structured data (Schema.org) and knowledge graphs, ensuring content is machine‑readable and optimized for LLM retrieval.
• Answer‑First Content Direction:
  Collaborate with Content and Product teams to structure information (glossaries, FAQs, technical docs) specifically to answer complex user prompts and secure rich snippets.
• Off‑Site Authority & Digital PR:
  Orchestrate strategies to gain mentions on high‑authority industry sites and third‑party review platforms (G2, Capterra) to validate brand authority to search algorithms.
• New‑Gen Analytics:
  Define and track success metrics beyond traditional clicks, focusing on brand sentiment in AI responses, citation frequency, and high‑intent traffic quality.
• Cross‑Functional Alignment:
  Act as the bridge between Product, Design, and Content to ensure the website evolves into a seamless, high‑performing digital product that drives ROI.

• At least 7 years of strategic search experience in digital strategy, SEO, or content marketing, with a specific focus on B2B enterprise software or SaaS environments.
• Bachelor’s, Master’s, or PhD in quantitative fields (Engineering, CS, Economics) or MBA with quantitative focus.

• Deep understanding of how Large Language Models (LLMs) and Retrieval‑Augmented Generation (RAG) systems retrieve and cite information.
• Strong grasp of technical SEO, including structured data (Schema.org), knowledge graph construction, and semantic search principles.
• Experience driving off‑page visibility through digital PR, backlink strategies, and influence marketing.
• Demonstrated ability to collaborate effectively with Product Marketers, Product Managers, Developers, and Designers.
• Mastery of analytics tools (GA4, Google Search Console, SEMrush, Ahrefs) and the ability to define and track new KPIs related to AI visibility.
• Experience managing complex content ecosystems, ensuring content is evergreen, authoritative, and aligned with user intent at every stage of the funnel.

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

Capital One is an equal‑opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace.