Senior Digital Product Analyst - Personal & Business Banking Product

Senior Digital Product Analyst – Personal & Business Banking Product

Join to apply for the Senior Digital Product Analyst – Personal & Business Banking Product role at First Citizens Bank
.

This remote position may be hired in multiple markets across the United States.

The Senior Digital Product Analyst reports into the Personal & Business Banking Product Team within the Enterprise Digital Function, supporting product development and management of digital banking capabilities across Consumer, Wealth and Small Business segments.

• Product Analysis and Research (35%)
  • Conduct market research and competitive analysis with Customer Insights & UX Design.
  • Analyze user behavior data and product metrics to identify trends.
  • Develop and test hypotheses to validate product feature assumptions.
  • Support the creation and refinement of user personas and journey maps.
• Data-Driven Insights (25%)
  • Leverage experimentation & analytics to validate product changes.
  • Analyze and interpret complex data to inform strategy and prioritization.
  • Define dashboards and reports for KPIs with Digital Analytics.
• Product Strategy Support (20%)
  • Assist in product roadmaps and strategy documents.
  • Prioritize features based on data-driven insights.
  • Support product requirement definition and user stories.
• Stakeholder Collaboration (15%)
  • Work with product managers, designers, engineers to deliver solutions.
  • Present findings to stakeholders, including senior leadership.
  • Collaborate with marketing & sales on positioning & go-to-market.
• Continuous Learning & Improvement (5%)
  • Stay current on industry trends, best practices.
  • Improve analytical skills and product development knowledge.
  • Contribute to best practice development for product analysis.

• Bachelor's degree and 4 years of product management experience, OR High School Diploma/GED and 8 years of product management experience.
• Required Experience:
  
  Product analysis, data analytics, market research.
• Preferred Experience:
  
  Financial services or banking products.
• Preferred Study:
  Business, Economics, Statistics, Computer Science, or related fields.
• Preferred Education Level: Bachelor's degree.

• Analytical Skills (Advanced, Required)
• Communication Skills, verbal & written (Advanced, Required)
• Initiative (Advanced, Required)
• Teamwork (Advanced, Required)
• Adaptability (Intermediate, Required)

• Data analysis & interpretation (Advanced, Required)
• Experience managing custom software builds (Intermediate, Required)
• Product development methodologies, e.g. Agile, Scrum (Intermediate, Required)
• Business intelligence tools, e.g. Tableau, Power BI (Intermediate, Preferred)
• Vendor management experience (Intermediate, Preferred)

• Base pay: $84,900 – $115,000, variable incentives, bonuses, benefits, and/or other awards.
• Benefits information:

• Seniority level:
  Not Applicable
• Employment type:
  
  Full-time
• Job function:
  Research, Analyst, Information Technology
• Industry: Banking and Financial Services
• Location:
  
  Raleigh, NC (options)
• Posting active 45 days
• Referrals increase chances of interview.