Director, Marketing Technology Lead - Software; Remote

Director, Marketing Technology Lead - Capital One Software (Remote)

Capital One Software seeks an experienced Director of Marketing Technology to lead and evolve the Mar Tech ecosystem.

Capital One Software is a rapidly growing B2B software company committed to delivering innovative solutions that solve complex business challenges. Our success hinges on a robust, scalable, and intelligent marketing technology stack that drives demand, optimizes the customer journey, and provides actionable insights.

The Director of Marketing Technology will be a pivotal leader responsible for defining, building, and managing the end‑to‑end Mar Tech ecosystem. This individual will bridge the gap between marketing strategy, technology infrastructure, and data analytics to ensure a high‑performing stack that supports revenue growth and customer experience.

• Mar Tech Strategy and Roadmap
  • Define and champion a multi‑year Mar Tech strategy and roadmap aligned with business objectives, sales goals, and customer lifecycle.
  • Lead evaluation, selection, and implementation of new marketing technologies, ensuring seamless integration with CRM, sales tech, and data warehouse.
  • Own and manage the Mar Tech budget, vendor relationships, and contract negotiations.
• Platform Management and Optimization
  • Primary ownership of core marketing platforms: MAP (Hub Spot, Marketo, Pardot), CMS, ABM platforms, CDP/data infrastructure, and analytics tools.
  • Oversee architecture, data flow, and governance between marketing systems and core CRM (Salesforce), ensuring data quality and compliance with privacy regulations.
  • Proactively identify opportunities to improve platform utilization, workflow automation, lead scoring, and campaign execution efficiency.
• Leadership, Team & Governance
  • Build, mentor, and lead a high‑performing team of Mar Tech specialists, administrators, and analysts.
  • Act as strategic partner to Marketing, Sales Ops, IT/Engineering, and Data Science teams.
  • Drive best practices for system governance, documentation, and user training across the Marketing organization.
• Performance & Analytics
  • Ensure the Mar Tech stack supports robust, real‑time reporting capabilities.
  • Oversee implementation and maintenance of marketing attribution models.
  • Enable and support A/B testing and experimentation capabilities within the platforms.

• Bachelor's degree
• At least 7 years of experience in Marketing Operations or Mar Tech leadership roles
• At least 3 years managing a B2B SaaS Mar Tech stack

• Master's degree
• Expert‑level proficiency with a leading Marketing Automation Platform (preferably Marketo) and deep working knowledge of a major CRM (e.g., Salesforce Sales Cloud)
• Strong understanding of data warehousing concepts, API integrations, SQL, and web technologies (HTML, JavaScript)
• Proven record of executing technology roadmap delivering measurable business results
• Exceptional communication and presentation skills
• Experience with Account‑Based Marketing platforms
• Familiarity with Customer Data Platform technology
• Experience with BI/Visualization tools (Tableau, Looker, Power BI)
• Knowledge of modern web analytics and tag management (Google Analytics 4, Google Tag Manager)

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

• Remote (Regardless of Location): $205,400 - $234,400 for Director, Product Management* (salary range reflects compensation for this role)

* Salary information is provided for reference; actual offer will be communicated in the offer letter.

Capital One offers comprehensive, competitive benefits that support overall well‑being. Eligibility varies by status and level.

Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with federal, state, and local laws. We consider qualified applicants with a criminal history consistent with applicable laws.

For technical support or questions about Capital One's recruiting process, please email