SEO Manager

SEO Manager

The SEO Manager will be experienced in data-driven SEO strategies, possess a deep knowledge of all the functional areas of SEO, and excel at managing a team. The SEO manager has ownership of individual client accounts in the legal, medical and dental industries. They will work with multiple SEO team members and internal departments to manage the SEO direction and performance.

The SEO Manager will provide leadership and strategy for the direction of an organic campaign, including oversight of local SEO, technical SEO, and content. Additionally, they will be responsible for monitoring the performance and training / growth of SEO team members. They are pivotal in both helping individual team members grow and develop, as well as helping ensure the success of the client accounts they oversee.

This is a full-time remote position that must be located in one of the following states:

• Alabama
• California
• Colorado
• Florida
• Iowa
• Illinois
• Maryland
• North Carolina
• New Jersey
• New York
• Pennsylvania
• Texas
• Utah
• Virginia

• Strategy & Execution
• Research and analysis of competitor sites as it pertains to their presence on the web.
• Build technical SEO audits, evaluate impact versus effort, and make recommendations related to SEO goals that impact the client's campaign.
• Evaluate traffic and website data to identify technical issues with websites and provide solutions.
• Review and analyze websites, identifying areas for improvement and change, relative to a website's organic performance in the search engines.
• Develop strategies for on-site organic tactics and optimize following best practices such as :
  Schema, URL structure, taxonomy, title text, etc.
• Content strategies and planning that follow full-funnel, content clustering, or other approaches focused on driving results through the use of organic content.
• Develop strategies for off-site organic tactics : such as Local SEO and link-building strategies

• Provide SEO consulting and support to Account Managers and work with them in support of SEO-related efforts.
• Communicate with team on project development, timelines, and results.
• Work with and oversee freelancers / vendors where applicable.
• Work with Marketing Director and Director of Operations to determine the best tools to utilize to improve processes for SEO services, maintain tools, and provide training to team members.

• Internal and external training related to strategy, i.e. industry best practices, and consulting as needed.
• When requested, educate and inform clients on best practices.
• Participate in the development and implementation of internal strategy policies, processes, and standards.
• Oversee and provide training to team members in SEO specialist roles as it pertains to SEO tasks, projects, and strategies.

• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies.
• Assist in the development and implementation of analytical and tracking solutions to enable multi-channel measurements; aligning them with determined KPIs.
• Analyze and resolve SEO-specific account problems and issues that create roadblocks to achieving SEO campaign goals.
• Continually analyze SEO strategies and optimize account activities to achieve business goals.
• Assemble strategic insights into presentation style materials for clients; present to clients when requested.

• Alignment of Market My Market Goals
• Set clear goals that are achievable and roll up to the organizational goals, and keep the team on track to achieve them. This includes goals that : position the organization to be leaders in SEO by staying abreast of industry changes, identifying key insights from client successes, and ensuring that the SEO Team is able to apply these learnings.
• Work closely in the development of products and services and help drive the product roadmap alongside the SEO team.
• Work with the SEO Director and Director of Operations to improve processes for accounts and outcomes for clients.

• Acts as a mentor and resource for information related to the industry and the day-to-day work being performed.
• Encourage and foster…