Marketing Analytics Specialist

Join to apply for the Marketing Analytics Specialist role at National Bulk Equipment, Inc.

This range is provided by National Bulk Equipment, Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $60,000.00/yr - $65,000.00/yr

The NBE Holdings Company portfolio includes National Bulk Equipment, Inc. and Brawn Mixer and is a privately held corporation based in Holland, Michigan. The NBE Holdings Company designs, engineers, manufactures, automates, and integrates industrial bulk material handling systems for solids and liquids processing operations across industries, including food, beverage, pharmaceutical, and chemical processing.

The Marketing Analytics Specialist will work closely with the Web and Interactive Media Manager, and the entire Marketing team, to further leverage marketing communications and sales data to increase data reporting effectiveness and improve marketing and sales performance across all NBE operating entities. The candidate must be a strong conceptual thinker, effectively manage timelines, and produce high-quality work. The candidate must also take direction well and enjoy working collaboratively.

In person from our offices in Holland, Michigan. Fully remote workers will not be considered.

• Manage data ingestion operations to enable efficient data collection, hygiene, access, and reporting within and across the NBE Holdings Company operating entities
• Design, develop, and maintain consolidated dashboards to present reporting of campaign(s) performance to various internal audiences
• Analyze campaign reporting against campaign performance metrics to identify data-driven recommendations to improve campaign efficiency; e.g., conversion, engagement, behaviors

• Highly proficient with the administration of business intelligence tools, such as DOMO, Microsoft Power BI, and Tableau
• Highly proficient in data analysis, interpretation, reporting, visualization, and communication
• Proficient with web analytics tools, such as Google Analytics
• Proficient with marketing campaign optimization methods

• Minimum Associate's degree in data analytics, business intelligence, marketing, or related field
• Minimum 2 years of experience in data analytics, business intelligence, or related role
• Experience in project management with ability to manage multiple projects and tasks while meeting required deadlines
• Experience using project management software (e.g., Asana, Monday, Basecamp, etc.)
• Experience in front-end web development using HTML, CSS, and Java Script
• Experience in SEM/SEO best practices, including web and video

• Quarterly Bonus Program
• Generous 401(k) Profit Sharing Plan
• Parental Leave
• Expanding, newly updated facilities
• Dynamic team members, and more!
• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Job Type: Full-time

Seniority level:
Entry level

Employment type:

Full-time

Job function:
Research, Analyst, and Information Technology

Industries:
Machinery Manufacturing

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