Marketing Manager- Data Center

On the heels of achieving 3X growth
, Virginia Transformer is hiring to do it again!

We’re strategically building our team for the next 3X growth cycle — a phase that is both intense and incredibly rewarding
. We’re highly selective about who joins us, because this journey isn’t for everyone.

If you have the drive, grit, and expertise to perform at a high level — and you want to grow your career 3X alongside the Company’s growth — we’d love to talk.

Who We Are

Virginia Transformer is the largest U.S.

-owned producer of power transformers in North America, and we’ve been able to grow for over 50 years through an unwavering focus on delivering for our customers. We’re more than 5,400 people strong and are known throughout the industry for being an engineering company that makes premium quality transformers in the shortest lead times.

As a privately held, organically growing company
, we thrive on nimbleness, innovation, and tenacity.

Join Our Team

If you love the thrill of securing the U.S. electric grid, enabling all manufacturing in the country, and the energy of a fast‑moving train — this is the place for you. We train hard, grow together, and lead with purpose. Every transformer we build is custom, every challenge unique, and every team member essential.

Position Summary

The Marketing Manager – Data Center Solutions will lead and execute marketing strategies that support VTC’s rapidly growing data center and mission‑critical power business. This role partners closely with Sales, Engineering, and Executive Leadership to position VTC as a preferred transformer and power‑solutions partner for hyperscale, colocation, and enterprise data center customers.

This role is hybrid
, with regular on‑site collaboration in Roanoke, VA and flexibility for remote work.

Key Responsibilities

• Develop and execute go‑to‑market strategies for VTC’s data center transformer and power solutions portfolio
• Own market positioning, value propositions, and competitive differentiation for hyperscale, colocation, and enterprise data center segments
• Monitor industry trends including AI data centers, load growth, energy efficiency, redundancy, and sustainability
• Partner with Data Center Sales leadership to create high‑impact sales enablement tools (presentations, one‑pagers, case studies, ROI tools)
• Support RFPs, RFQs, and strategic pursuits with tailored marketing content
• Help drive lead generation, account‑based marketing (ABM), and key account campaigns

Content & Brand Leadership

• Develop technical and commercial content such as white papers, application notes, blogs, customer success stories, and videos
• Ensure consistent messaging aligned with VTC’s brand, engineering capabilities, and manufacturing strengths
• Translate complex electrical and power concepts into compelling, customer‑focused messaging

Campaigns, Events & Industry Presence

• Plan and execute digital campaigns, email marketing, and website content related to data center solutions
• Lead marketing support for industry trade shows, conferences, and customer events (e.g., data center, energy, and infrastructure forums)
• Coordinate thought‑leadership initiatives and speaking opportunities

Analytics & Performance

• Track marketing KPIs including pipeline contribution, campaign performance, and content engagement
• Use data and market insights to continuously refine strategy and improve ROI

Qualifications Required

• Bachelor’s degree in Marketing, Business, Engineering, or related field
• 5+ years of B2B marketing experience, preferably in industrial, electrical, energy, or infrastructure markets
• Experience supporting complex, technical sales cycles and long‑lead capital equipment
• Strong collaboration skills with Sales, Engineering, and Operations teams
• Excellent written, verbal, and presentation skills

Preferred

• Experience marketing to data centers, mission‑critical facilities, utilities, or energy infrastructure
• Familiarity with transformers, substations, power distribution, or electrical equipment
• Experience with account‑based marketing (ABM) and CRM/marketing automation tools
• Background in manufacturing or engineered‑to‑order products

Why Join Virginia Transformer?

• Work for a market leader in North American transformer manufacturing
• Play a key role in the fastest‑growing segment of the energy market
  —data centers and AI infrastructure
• Hybrid flexibility with access to the Blue Ridge Mountains lifestyle in Roanoke, VA
• Competitive compensation, benefits, and growth opportunities within a privately owned, entrepreneurial organization

Benefits

• Medical insurance
• Vision insurance
• 401(k)
• Tuition assistance
• Disability insurance

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

• Manufacturing and Electric Power Transmission, Control, and Distribution

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