VP Virtual Region & Digital Remote; AK, AZ, .CA, FL, NV, TX, WA, WY

VP Virtual Region & Digital Growth - Remote (AK, AZ, , FL, NV, TX, WA, WY)

Reporting to the SVP Member Experience, the VP of Virtual Region & Digital Growth oversees the digital member experience across all virtual touchpoints, drives growth through digital sales channels, and leads the Virtual Region team to meet performance targets related to loan and deposit growth, digital adoption, and member satisfaction. Direct P&L responsibility and cross‑functional collaboration create a unified omnichannel experience for members.

• Digital Member Experience & Channel Optimization:
  Oversee and continually optimize the digital member journey across virtual channels (ITMs, live video, co‑browsing, digital account openings, Terafina & Enable, Cunexus, etc.). Ensure intuitive, personalized, and branch‑aligned service. Lead cross‑functional collaboration to enhance digital touchpoints based on data‑driven insights from Adobe Analytics and other sources.
• Digital Sales & Conversion Leadership:
  Manage digital sales funnels and strategies to convert digital leads into funded accounts and loans. Work with Marketing, Digital Sales, and Member Experience teams to ensure cohesive digital sales campaigns and track conversion rates to maximize lead‑to‑funding ratios.
• P&L Management & Financial Oversight:
  Own the P&L for the Virtual Region, ensuring budgets are established, met, and digital sales channels are efficiently managed. Analyze financial performance, identify cost‑saving opportunities, and optimize revenue generation from digital services and product offerings.
• Cross‑Functional
  
  Collaboration:
  
  Collaborate closely with IT, Product Management, Compliance, Lending, Marketing, Analytics, Channel Experience, and Risk to create, implement, and optimize digital products and services. Align digital strategies with overall credit union goals in partnership with senior leaders.
• Member Adoption & Engagement Strategy:
  Develop and implement strategies to increase digital adoption rates, improve engagement with digital tools, and expand end‑to‑end unassisted capabilities.
• Team Leadership & Development:
  Lead the AVP Virtual Region & E‑Channel team, ensuring alignment, high performance, and continuous improvement of member experiences. Provide ongoing feedback, mentoring, coaching, and performance evaluations.
• Compliance & Continuous Improvement:
  Comply with all State and Federal Banking regulatory requirements (BSA, AML, OFAC, CIP, etc.), complete required training, and participate in continuous improvement initiatives while maintaining confidentiality and professional conduct.
• Other Related Duties as Assigned.

• 7‑10 years progressive experience in digital banking or digital growth leadership with a track record of digital transformation, sales growth, and member experience enhancement.
• Minimum 5 years decision‑making and management experience, including 5 years in FI/Banking.
• Experience leading cross‑functional teams (digital product, marketing, technology).
• Proven record managing digital sales funnels and optimizing lead conversion in a financial institution.
• Deep knowledge of digital sales funnels, Adobe Analytics, digital tagging, and end‑to‑end member journey mapping.
• Familiarity with regulatory compliance and risk management within digital banking services.
• Comprehensive understanding of consumer financial products and the credit union member environment.
• Knowledge of regulations:
  Regulation CC, D, DD, E (EFT), BSA, Privacy Act, FFIEC, NCUA, ADA, WCAG compliance, and financial acumen.
• Proficiency in P&L management, financial performance metrics, and digital sales KPIs.
• Strong leadership, coaching, and performance management skills.
• Excellent communication, collaboration, and analytical skills.
• Experience with automation in digital banking, self‑service modeling, and tools like Prism, Q2, and Terafina.
• Proficiency in Microsoft Office (Outlook, Word, PowerPoint, Excel).
• Self‑motivated, strategic thinker with accountability for results.

• Experience in member‑centric organizations.
• Agile deployment knowledge and quality‑control processes.
• Expertise in Google Analytics, social media…