Remote - B2B Lifecycle Marketing Manager

Responsibilities

• Build, QA, and deploy dynamic engagement programs using Salesforce Marketing Cloud Account Engagement (or similar platform).
• Translate lifecycle and brand strategies into targeted journeys that guide customers through the enterprise sales funnel.
• Collaborate with business development, product and creative teams to develop messaging that’s relevant, compliant, and aligned with our brand voice.
• Test, optimize, and personalize communications to improve engagement, activation, and retention rates.
• Map and continuously refine customer touchpoints to reduce friction and increase prospect engagement.
• Partner with data and product teams to leverage behavioral triggers that deliver timely, contextual messages.
• Advocate for customer-centric communication by identifying opportunities to drive engagement and key KPIs.
• Design and code mobile-responsive emails using HTML and templates.

• Bachelor’s degree required.
• 4–6 years of experience in lifecycle, CRM, or marketing automation (preferably within fintech, banking, or other regulated industries).
• Expertise in Salesforce Marketing Cloud or a comparable automation platform (Iterable, Braze, Hub Spot, etc.).
• HTML proficiency for mobile-optimized email templates.
• Basic SQL knowledge preferred.
• Strong project management and cross-functional collaboration skills.
• Detail-oriented with excellent organization and time management.
• Strong analytical mindset with experience interpreting campaign performance data.

• Accommodations Upon Request