Marketer; LATAM

* Note:

This remote position is open to all applicants located in Latin America, including Argentina, Mexico, Colombia, etc. It is an Independent Contractor role.

egello

C is a leading coaching company dedicated to guiding students and families through the college admissions process. Our mission is to empower students with the knowledge, strategies, and confidence needed to secure their dream college acceptances. We take pride in fostering a dynamic, collaborative, and results-driven culture, where every team member plays a crucial role in helping families navigate this important milestone.

We're looking for a sharp, resourceful performance marketer to own paid acquisition and funnel execution for a college admissions coaching company serving California families.

This is not a "set up some ads and wait" role. You'll be deep in the trenches - writing copy, building campaigns, optimizing funnels, analyzing data, and iterating fast. You'll work directly with experienced direct response marketers who've built and scaled this business, and you'll have real ownership over outcomes.

If you're hungry to grow, think strategically, and want to sharpen your skills in high-ticket lead generation - this is your seat.

We help families navigate admissions to top U.S. universities (UC Berkeley, UCLA, Stanford, Ivy League). Our coaching programs range from $3,500 to $15,000, and we've built a $4M/year business through Meta advertising and direct response funnels.

Our goal for 2026: $10M - more than doubling the company. The ambition is real, and the work will be hard.

We're a small, focused team. No bureaucracy. No pointless meetings. Just smart people doing work that matters.

• Build, manage, and optimize Meta Ads campaigns across cold traffic, retargeting, and conversion objectives
• Test creatives, audiences, and offers systematically
• Monitor performance daily; make data-driven scaling decisions
• Manage $70K/month in ad spend immediately, scaling to $200K/month as we grow

• Write high-converting ad copy using AI tools (Claude, Perplexity, ChatGPT, etc) and direct response principles
• Develop creative angles, hooks, and messaging variations
• Brief designers on ad creative needs; direct the visual strategy
• Build and optimize landing pages, lead magnets, and nurture sequences in Go High Level
• Improve conversion rates across the funnel (lead → call booked → sale)
• Launch new funnels under leadership guidance

• Diagnose underperformance and recommend fixes
• Maintain clean reporting across our analytics stack (Google Analytics, Looker Studio, Hyros, etc.)

• Fully onboarded on our campaigns, funnels, and tracking systems
• Running day-to-day campaign management independently
• Completed first round of creative tests

• Improved at least one key metric (CPL, conversion rate, or call booking rate)
• Launched and optimized one brand new funnel
• Established a consistent testing cadence for copy and creative

• Demonstrating clear ownership of paid acquisition with minimal oversight
• Contributing strategic ideas (not just executing tasks)
• Ready to take on expanded responsibilities as the team grows

• 2+ years managing Meta Ads with a minimum of $20K/month in ad spend
• Experience in info-products, coaching, or education - specifically book funnels, course funnels, trip-wire funnels, webinar funnels, or training funnels (e-commerce experience is not relevant)
• Strong understanding of direct response copywriting and consumer psychology
• Comfortable using AI tools (Claude, ChatGPT, Perplexity) to accelerate work
• Analytical thinker - you can read data, spot patterns, and make decisions
• Fluent English (written and verbal)
• Self-directed and reliable in a fully remote, async environment

• Familiarity with Go High Level or similar funnel builders
• Experience with high-ticket offers ($3,000+)

• You come with batteries included - you figure things out without hand-holding.
• You're tech-savvy and learn new tools fast.
• You think before you act. You ask "why" before "how."
• You're…