Sr. Digital Marketing Specialist, Remote

Employer Industry: Healthcare Technology

• Salary up to $86,000
• Bonus and equity compensation available
• Comprehensive benefits package, including health, dental, and vision insurance paid up to 80%
• Robust time‑off plan with 21 days of PTO in the first year and 12 weeks paid parental leave
• Flexible work schedules with the option to work remotely
• Opportunity to be part of a collaborative and inclusive culture focused on improving healthcare

• Lead the development and execution of comprehensive digital marketing strategies and campaigns
• Manage paid media initiatives, including budget allocation and optimization for platforms like Google PPC and Linked In
• Design and optimize marketing automation workflows and email campaigns using Hub Spot
• Analyze campaign performance and develop reporting dashboards to provide actionable insights
• Collaborate with cross‑functional teams to ensure alignment of marketing initiatives with business goals

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 5+ years of experience in digital marketing, with expertise in paid media and marketing automation
• Proficiency in creating and executing paid media campaigns on platforms like Google Adwords and Linked In
• Experience working in Hub Spot to create emails, landing pages, and workflows
• Strong analytical skills with experience in marketing analytics and reporting tools

• Expert proficiency in marketing automation platforms (Hub Spot, Marketo, Pardot, or similar)
• Google Adwords, Google Analytics, and Linked In advertising certifications
• Experience managing vendor and agency relationships
• Strong communication skills and ability to present data insights through dashboards and reports
• Experience working in an agile marketing framework

#Healthcare Technology #Digital Marketing #Remote Work #Career Opportunity #Inclusive Culture