SMB Campaign Manager

Responsibilities

• Build and manage SMB-focused digital campaigns across email, web, paid, and nurture channels
• Own and optimize landing pages, conversion paths, and inbound flows to improve conversion quality
• Partner with Product Marketing to run product-led growth campaigns and in-product notifications
• Support Customer Success with low-touch expansion and cross-sell campaigns
• Track and report on campaign performance, funnel metrics, and key conversion trends
• Execute A/B testing across channels to continually improve engagement and results
• Manage always-on inbound programs that consistently fuel Sales Development

• 3–5 years of experience in growth, lifecycle, or digital marketing
• You’re hands-on with Hub Spot (or similar tools) and comfortable building campaigns end-to-end
• You have a strong data orientation and a testing-first mindset — always looking for ways to improve performance
• You can translate product messaging into campaigns that drive awareness, activation, and expansion
• You’re highly organized and able to manage multiple campaigns, timelines, and iterations at once
• You collaborate naturally with Product Marketing, Sales, and Customer Success
• You enjoy working with SMB audiences and understand the fast-paced, high-volume nature of SMB motion

• Experience with PLG, in-product notifications, or multi-product environments is a plus

• Remote-first environment for flexible work
• Generous paid time off throughout the year
• Investment in your professional growth and development
• Opportunities to connect with colleagues both in-person and virtually
• We cover 80% of your premium for medical, dental, and vision insurance
• 401(k) match of up to 3%