Senior Marketing Operations Manager

Job description Responsibilities

Own and operate the marketing and sales operations stack end-to-end, ensuring Hub Spot, outbound tooling, analytics, and integrations work reliably together as we scale

Manage and improve candidate  lead generation operations from third-party vendors including lead ingestion, email validation, enrichment, segmentation, outbound handoff, and feedback loops on lead quality

Serve as a senior Hub Spot operator, owning workflows, properties, lifecycle stages, lists, scoring models, and automations that support acquisition, activation, and sales follow-up

Partner closely with Sales to improve sales ops infrastructure, including call and meeting tracking, outcome enforcement, automated follow-ups, and reliable reporting for prospect connect and connect-to-close rates

Implement and refine lead scoring, segmentation, and lifecycle execution, translating agreed-upon strategy into working systems that Sales and Growth actually use

Build and enforce campaign architecture and tracking standards, including UTMs and Hub Spot Campaigns, so campaign performance can be accurately measured across Hub Spot, analytics tools, and ad platforms

Audit, clean up, and stabilize existing marketing automation, reducing redundant workflows, preventing property conflicts across systems, and improving overall system reliability

Build, maintain, and enhance marketing and sales dashboards, ensuring the growth team has clear and granular visibility into funnel health, channel performance, and growth efficiency

7+ years of experience in marketing operations, revenue operations, or sales operations in a high-growth environment

Deep, hands-on Hub Spot expertise — you’ve built and maintained complex workflows, lifecycle models, scoring systems, and automations, not just used the tool

Strong sales ops experience, including supporting outbound motion, call and meeting tracking, follow-up workflows, and CRM data discipline

Comfort operating across multiple systems at once, including CRM, outbound tools, analytics platforms, and data integrations

Proven ability to clean up and stabilize systems, prioritize what matters, and ship improvements without breaking things

Strong analytical skills, with experience diagnosing funnel performance issues and translating insights into operational changes

High attention to detail and strong QA instincts when working with automation, tracking, and data

Clear communicator and documenter, able to explain complex systems to non-technical stakeholders and leave behind durable documentation

You’ve worked in a B2B SaaS or high-growth startup with real outbound sales motion

You know Python, SQL, and similar database programming languages and have worked with Databricks or Metabase

You’ve supported or implemented lead scoring, ICP frameworks, or lifecycle models at scale

You have experience with Segment, Amplitude, Insycle, Instantly, or sales dialers

You’ve helped untangle CRM or analytics setups that were being used as both an operational system and a source of truth

You’ve studied, worked, or volunteered in politics, civics, or democracy reform

You’re motivated by Good Party.org’s mission and want to apply your skills to something bigger than optimizing ads

100% coverage of health, dental, and vision benefits for you and your dependents

unlimited PTO (sick and vacation) policy

Bitcoin denominated deferred bonus plan

Fully remote work arrangement

workspace setup stipend

internet stipend ($50 / month if working from home)

Individual learning & development budget

401(k) program available (no employer match)