SEO Specialist

Toptal launches Hire Global 🚀 The most competitively priced global workforce payroll platform.

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe
, Toptal is the world’s largest fully remote workforce .

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

As an SEO Specialist at Toptal, you will be responsible for driving high-intent, qualified demand to  and improving conversion efficiency across the organic channel. You will operate at the intersection of search, content, product, and data, partnering with engineers, designers, copywriters, analysts, and growth leaders to scale organic acquisition in an evolving search landscape.

Your scope will span traditional search engines, AI-powered discovery surfaces, and emerging LLM-driven experiences, with a focus on both top-of-funnel demand capture and high-intent, revenue-driving queries associated with companies looking to hire elite talent. You will lead on-page optimization, content strategy, technical SEO, and authority growth, while also contributing to product and platform enhancements that unlock scalable organic growth.

This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.

The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.

• Own and execute organic growth initiatives in close partnership with a fast-moving, cross-functional team.
• Provide clear strategic thinking, written guidance, and thought leadership on SEO direction and prioritization.
• Conduct deep, ongoing SERP and competitive analysis, including classic search results and AI-augmented answer experiences.
• Optimize on-page content, internal linking, and information architecture for both head terms and long-tail demand.
• Lead keyword research, intent modeling, and query clustering, with an emphasis on commercial and product-led intent.
• Define and oversee content generation and optimization strategies that align with searcher intent and drive conversions.
• Identify and execute authority-building initiatives, including backlink analysis, link quality monitoring, and scalable acquisition strategies.
• Partner with content, PR, and distribution teams to define target terms, anchor strategies, and landing pages that strengthen key revenue-driving URLs.
• Own technical SEO hygiene, including crawlability, indexing, rendering, Core Web Vitals, site speed, and structured data.
• Collaborate with Product and Engineering teams on SEO-driven product improvements, templates, and platform capabilities.
• Monitor and report on core SEO KPIs, including rankings, traffic quality, CTR, conversion rate, and cost efficiency.
• Maintain strong, proactive communication with stakeholders via Slack, Zoom, and written documentation.

• Complete onboarding and integrate into Toptal’s culture and workflows.
• Review current and historical SEO strategies, experiments, and performance.
• Understand the roadmap, key growth levers, and near-term opportunities.
• Build relationships with direct teammates and adjacent partners.

• Develop a deep understanding of Toptal’s SEO stack, data pipelines, and content ecosystem.
• Align with cross-functional partners on operating models and collaboration rhythms.
• Partner with SEO leadership and analytics to define prioritized project plans for your initial initiatives.

• Lead execution of your first high-impact SEO initiatives, with clear success metrics.
• Ship optimizations across content, technical, and product surfaces.
• Contribute meaningfully to team-level goals and shared deliverables.

• Expand the…