Manager Of Database Marketing & Analytics

Manager of Database Marketing & Analytics

The TJX Companies, Inc.

At TJX Companies, every day brings new opportunities for growth, exploration, and achievement. You’ll be part of our vibrant team that embraces diversity, fosters collaboration, and prioritizes your development. Whether you’re working in our four global Home Offices, Distribution Centers or Retail Stores—TJ Maxx, Marshalls, Homegoods, Homesense, Sierra, Winners, and TK Maxx—you’ll find abundant opportunities to learn, thrive, and make an impact.

Come join our TJX family—a Fortune 100 company and the world’s leading off‑price retailer.

The Manager of Marketing Database & Analytics will lead a team of analysts and closely collaborate with IT, brand, and loyalty teams to enhance our marketing technology stack, enabling seamless execution, reporting, and measurement of marketing initiatives. This role oversees TJX’s North American Database Marketing division, encompassing the development of the TJX customer marketing database, marketing analytics, and advanced analytics. The Manager will develop a comprehensive, long‑term vision for data strategy, implementation of marketing systems, marketing analytics, and database development, overseeing all aspects of the customer and marketing database—strategy, structure, integration, and optimization.

• Be the Subject Matter Expert (SME) on all database marketing initiatives including the customer database, marketing toolset, identity resolution partnerships, data governance and database development.
• Partner with IT to lead the development of the customer database roadmap in the short term, while also setting the vision for the future of the customer database, identifying new capabilities and technologies to enhance the team’s impact.
• Oversee the development of TJX’s infrastructure which includes strategy, design, development, architecture, structure and business rules for TJX CRM & Marketing applications.
• Enable the data and reporting infrastructure for intelligent marketing and customer analytics related to the development of loyalty and brand marketing campaigns with the goal of increasing customer engagement, driving incremental sales and increasing profitability of marketing programs.
• Evangelize the power of data, analytics & automation to drive key business, digital and technology decisions.
• Lead the use of analytics to develop innovative ways to increase customer engagement, spend, ROI and reduce churn.
• Enable digital and multi‑channel customer analytics efforts by developing the data strategy and integration plan for offline and online customer visitation and behavior trends.
• Work cross‑functionally to develop and maintain predictive models, advanced segmentation, data exploration, data visualization and data mining solutions to refine targeting and understand customer behavior.
• Develop rules for managing TJX data, governance, sharing, reporting, privacy, security, etc.
• Work to integrate new and emerging sources of data into the database to create and enhance visibility in the Customer’s journey.

• Minimum 10 years’ experience in database marketing and analytics, with 5+ years leading and coaching/developing a team of analysts.
• Detail oriented, strong multitasking skills and comfortable working in a dynamic, deadline‑driven environment.
• Background building data products that enable the analysis of consumer behavior and marketing science.
• Experience working with big data, extracting, manipulating, governing and understanding data.
• Adept at presenting complex concepts in an easy to understand and actionable way.
• Strong knowledge of SQL and Python, preferably within a cloud‑enabled environment (e.g., Snowflake, Databricks).

Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long‑term disability; paid holidays/vacation/sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral…