Senior Demand Generation Manager Remote

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

We use Artificial Intelligence (AI) technologies to maintain an efficient, fair and transparent hiring process. Our hiring process is never completely automated, and uses AI in conjunction with our recruiting professionals.

Join the team as Twilio’s next Senior Demand Generation Manager.

This position is needed to lead testing and optimization across paid media channels and marketing campaigns while advancing AI and LLM-driven paid strategies. This role blends analytics, vision and creative execution to build frameworks that embed experimentation into every campaign and develop a paid media AI roadmap that keeps Twilio marketing at the forefront of innovation and advertising efficiency.

The ideal candidate has a proven record in ad platform management, testing, optimization, audience segmentation, and conversion optimization, with the ability to translate data into outcomes to create measurable, scalable growth.

• Stay current on digital and AI-driven marketing trends to identify, test, and implement new tools and strategies to keep Twilio at the forefront of marketing technology, innovation and efficiency.
• Collaborate with marketing engineering, analytics, campaign management, product marketing, creative teams, external partners and more to enhance campaign and media performance and drive measurable returns on ad spend.
• Optimize marketing campaigns across multiple channels including Google Ads, Linked In, Meta, Reddit, Microsoft Ads, Twitch, programmatic, premium publishers, software review sites, and more by distilling performance insights and providing actionable recommendations to stakeholders.
• Oversee partner relationships, including holding quarterly business reviews, performance tracking/ROAS analysis, encouraging product/feature adoption, supporting contractual negotiations, and finding opportunities to increase channel productivity.
• Contribute to quarterly financial planning and ongoing budget optimizations based on channel and campaign performance to ensure investment delivers maximum results.
• Partner with engineering and analytics teams to enhance campaign audience segmentation and conversion actions to improve campaign efficiency.
• Regularly leverage Tableau and other analytics suites to measure campaign performance, diagnose and escalation issues, and build data-driven recommendations for relevant stakeholders.
• Design, execute, and analyze multivariate tests to improve conversion rates and campaign effectiveness.
• Be comfortable with reading out to campaign performance, insights, test plans and outcomes, strategy and roadblocks to senior marketing leadership.

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

* Required:

• 5–7+ years of experience in B2B digital marketing or demand generation.
• Hands-on expertise with major advertising platforms like Google Ads, Linked In, Meta, Microsoft Ads, etc
• Strong understanding of B2B marketing funnels and full-funnel performance measurement and optimization using tools like Tableau, MMM, MTA, ROAS.
• Applies a pioneering approach to identify untapped opportunities, run disciplined tests, and translate findings into scalable strategies.
• Proven track record building, managing, and optimizing…