Performance Marketing Manager; Remote

Cortica is looking for an innovative, results-driven Performance Marketing Manager to join our growing team!

This roleis responsible for leading the strategy, execution, and optimization of all paid and performance-driven digital marketing channels to achieve customer acquisition, engagement, and revenue growth goals. This role combines analytical rigor, strategic thinking, and cross-functional leadership to maximize ROI and drive scalable growth across digital platforms

Cortica isa rapidly growing healthcare company with 24 locations across 8 states pioneering a unique, multi-specialty approach to treating children with autism. Our care model, driven by insights and technologies from emerging neuroscience, brings together clinicians from a range of disciplines to design and deliver comprehensive care to children. Because the heart of Cortica’smission is direct patient care, the skill and compassion of our staff are crucial to achieving extraordinary experiences and outcomes for the families we serve.

Our culture and values guide how we work and treat one another. Cortica celebrates diversity and fosters an inclusive environment, seeking ideas and opinions from everyone on the team. We safeguard equal rights and respect for all individuals, regardless of race, color, religion, sex, national origin, age, disability, creed, genetic information, sexual orientation, gender identity or expression, ancestry, veteranstatusor other applicable, legally protected characteristics.

All Cortica employment decisions are made based on an individual’s qualifications and ability to successfully perform the job responsibilities.

What will you do?

• Strategy & Leadership: Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels.
• Campaign Management: Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such asCAC,ROAS, and conversion rates. Strategically balance organic growth with targeted paid campaigns (across platforms like Google, Meta, Linked In, Display, and CTV) to drive high-quality patient leads and maximize ROI.
• Budget Management: Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets
• Website Oversite: Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions.
• SEO: Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth.
• Email Marketing: Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals andestablishlong-term partnerships.
• Data & Analytics: Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce,Power
  
  BI) tomonitorperformance, derive actionable insights, and continuously refine digital strategies.
• Technology & Innovation: Stay ahead of digital trends andemergingtechnologies, spearheading the adoption of innovative approaches and cutting-edgetools, including AI and Marketing automation, tomaintaincompetitive advantage.

We’dlove to hear from you if:

• You bring6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience.
• You hold abachelor's degree in Marketing, Business, or related field (or equivalent experience).
• You have provenexpertisein leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), You Tube, Linked In, Programmatic, and more.
• You havestrongcommand of SEO, PPC advertising, social media marketing, and analytics.
• You have advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.
• You have extensive experience with excelrequiredfor reporting purposes.
• You can interpret data, make data-driven decisions, and pivotstrategyto improve performance…