CDP & MarTech Manager

Are you looking for a high energy, strategic, and fast-paced position as a CDP & Mar Tech Manager? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements.

We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

• Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
• Flexible work environment with onsite and work from home options - you choose when you want to come into the office!
• Active Employee Resource Groups open to all employees!
• Comprehensive onboarding program - a great introduction to our company, customers and culture!
• Growth and career advancement opportunities!
  • 20%+ annual employee promotion and transfer rate
  • Multiple development program options - leadership development, professional development curriculums, and Nanodegree options in both technology and data science
  • Professional development gained from conference attendance and participation in organizations like NC Tech
  • Onsite 321 Coffee Shop providing free coffee and pastries to employees

We are seeking an experienced and highly technical Mar Tech operator to own, govern, and evolve our customer data, driving growth for our consumer-focused brands and digital advertising products. The individual filling this role will own our Customer Data Platform (Twilio's Segment) and the broader marketing technology ecosystem used by Relias' direct-to-consumer business unit (including Google Analytics, Iterable, Live Ramp, and others).

This role is responsible for ensuring reliable, scalable data flows across multiple tools that power product and marketing analytics, digital advertising products and services, product personalization, and marketing attribution. The ideal candidate brings experience with Segment (or a similar CDP), event architecture, identity resolution, product and marketing analytics (especially via Google Analytics 4 and Power

BI), and is able to collaborate effectively with cross-functional teams including Marketing, Product Management, Engineering, and Data teams.

The Mar Tech & Customer Data Platform Manager will serve as the central authority for customer profiles, website and mobile application event tracking, CDP configuration, tag instrumentation, product and marketing analytics, and audience activation. This is a mission-critical role for our Communities business unit, which is comprised of 5 direct-to-consumer brands (, , , , and ). This role ensures our digital ecosystem consistently delivers clean, trustworthy, and actionable data that enables growth and operational efficiency across the business unit.

• Audience Data Ownership:
  • Own full administration of Segment (CDP), including source data and destination integrations across web, mobile, backend systems, advertising platforms, analytics tools, and personalization engines.
  • Maintain schema governance, identity resolution, user traits, event standards, and reliable routing for high-throughput pipelines.
  • Establish processes to prevent bad data from entering system, and to identify and resolve data inconsistencies and errors when they occur.
• Tracking Architecture and Governance:
  • Define and enforce a unified taxonomy for customer attributes and traits, behavior-based events, naming conventions, identity stitching, attribution parameters, and tagging strategy across all digital properties.
  • Anticipate and mitigate downstream impacts of changes to data collection. (e.g., will an audience break? will dashboards need updates?)
  • Collaborate with Product Management and Engineering teams to ensure proper event tracking implementation across platforms, and with Marketing to maximize value of data for activation in marketing and advertising programs.
  • Oversee tag implementation and cookie acceptance policies across websites.
• Performance, Attribution, and Ad Platform Integration:
  • Manage conversion and audience data destination pipelines across analytics and advertising platforms including Google Analytics 4, Google Ads, Live Ramp, Google DV360, Meta and Facebook Conversions API, Linked In, Iterable, Power
    
    BI and others.
  • Ensure deduplication…