Social Media Manager; remote

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We are on a mission to make people healthier.

Vita Health is a dynamic startup in the health, nutrition, and fitness industry. Our innovative product has positively affected the lives of over 130,000 people in our core market, and we are now eager to expand our expertise and reach globally.

Our mission is чинов to make prevention accessible and affordable, empowering individuals to take control of their health and achieve optimal well-being. Now we want to enhance our presence not just in the B2C sector, where we began, but also in B2B by integrating into corporate welfare programs for both large enterprises and SMEs that shape our market. Hence, we are looking for a Social Media Manager to help us grow our customer base and awareness on our product.

The Social Media Manager will lead the development and execution of Vita Health’s organic social presence across Instagram, Tik Tok, and Linked In. The purpose of this role is to strengthen족our brand narrative, increase awareness and engagement within our wellness community, and build meaningful relationships with both consumers and partners. By owning the editorial calendar, content creation, publishing, and performance tracking,睠this role ensures consistency, scalability, and continuous growth across channels, supporting Vita Health’s mission to make healthier living accessible to everyone.

• Own and manage Vita Health’s social media presence across Instagram, Tik Tok, and Linked In.
• Develop and maintain the editorial calendar, ensuring consistency, storytelling, and alignment with brand positioning.
• Create and edit social content end-to-end: copywriting, static images, carousels and short‑form video content (Reels / Tik Tok).
• Manage publishing and community engagement to build active and meaningful interactions.
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• Monitor performance metrics, extract insights, and continuously optimize formats, messaging, and posting cadence.
• Collaborate with Performance, CRM, and Product teams to support campaigns, launches, and brand initiatives. Identify trends, cultural conversations, and creators relevant to our audience and translate them into content opportunities.
• Ensure brand voice, tone, and visual identity consistency across all content and touchpoints.

• 30 Days – Fully onboarded into Vita Health’s brand identity, tone, and existing guidelines; understand key channels, audiences, and creative performance benchmarks; deliver first static and video assets for social and CRM, with support and feedback loops; establish a smooth workflow with the Social Media Manager, Content and Performance team.
• 60 Days – Independently produce consistent, on‑brand visual assets across social, CRM and performance campaigns; begin creating B2B and presentation materials aligned with visual identity standards; improve creative production speed and iteration cycles; introduce first optimizations in layout, format or visual storytelling based on performance insights.
• 90 Days – Fully own the creative production pipeline with minimal feedback cycles; demonstrate measurable improvement in creative quality and performance (CTR, engagement, visual recall); contribute to evolving visual identity elements and templates to scale creative output; operate as a creative reference point across teams, ensuring brand consistency and visual excellence.

• Proven experience managing social media channels, Instagram, Tik Tok, and, nice to have, Linked In.
• Ability to create and edit content end‑to‑end: copywriting (caption, scripts, tone of voice consistency), image creation/editing (Canva, Figma, or Adobe Suite).
• Short‑form video editing (Reels / Tik Tok editing tools: Cap Cut, Premiere, etc.).
• Strong understanding of social trends, formats, and platform best practices. Experience in planning and executing editorial calendars.
• Basic analytics skills to interpret metrics and adjust strategy (Insights, Tik Tok Analytics, Linked In Analytics).

• Strong storytelling and brand communication sensitivity.
• High level of ownership…