Technical Marketer

ABOUT US

Care Guide was founded with one thing in mind: to ensure that anyone in search of care can find it. We help people take care of the things that are closest to their hearts: their homes, their pets, their parents, and their kids.

We’re a team of ~30 across Canada — parents, pet lovers, caregivers, builders, and problem-solvers — supporting millions of users who trust us every year.

We know you see hundreds of job postings, so thanks for making it this far. If you’re excited by complex problems, real impact, and building things that matter — we think you’ll like it here.

THE OPPORTUNITY

As our Staff Technical Marketer, you will lead growth for Care Guide’s core platform — a network of 30+ interconnected marketplace products — by combining technical execution, experimentation, and marketing strategy into one highly leveraged role.

This is not a traditional marketing role. You won’t be “handing off” requirements — you will be building, experimenting, analyzing, and iterating yourself.

You’ll own growth end-to-end across acquisition, activation, retention, and conversion — partnering deeply with product and engineering while remaining a senior individual contributor who executes directly.

Your work will shape how millions of users discover, engage with, and succeed on Care Guide.

Requirements

WHAT YOU’LL DO

• Create, own and execute growth initiatives end-to-end across acquisition, activation, retention, and monetization.
• Define and execute growth strategies across multiple marketplaces and technologies.
• Perform hands-on technical execution across growth workflows including writing SQL and scripts, building automation, and working directly with raw data.
• Build dashboards and metrics to track performance at macro and micro levels.
• Design, run, and evaluate experiments across SEO, paid search, email, lifecycle, content, affiliate, and partnerships.
• Drive A/B testing, CRO, and funnel optimization initiatives.
• Identify growth bottlenecks and systematically test improvements.
• Partner closely with product, engineering, and data teams to understand platform architecture, integrations, and data flows.
• Leverage internal tools and AI systems to drive growth programs.
• Identify opportunities to scale successful programs across products and markets.
• Mentor and collaborate with freelancers, agencies, and vendors to execute efficiently.
• Serve as a senior IC who leads by doing, not just advising.

WHO YOU ARE

• Hands-on and technical, with proficiency in at least one scripting or query language such as SQL, Python, or JavaScript.
• Comfortable working directly with data, experimentation frameworks, and analytics platforms.
• Fluent in tools such as GA4, Mixpanel, Segment, Post Hog, Hub Spot, Looker, or similar.
• Strong understanding of acquisition, retention, and conversion funnels.
• Experienced running experiments and interpreting results rigorously.
• Comfortable working closely with engineers and product managers.
• Able to translate between technical systems and marketing outcomes.
• Highly accountable and outcome-oriented.
• Comfortable operating in ambiguity and fast-moving environments.
• Motivated by execution, ownership, and impact.

• 5+ years in growth marketing, technical marketing, or product marketing roles in SaaS, marketplace, or tech companies.
• Proven experience owning and executing growth programs end-to-end.
• Strong analytical skills and comfort making data-driven decisions.
• Experience with multi-channel marketing including SEO, paid, lifecycle, content, and partnerships.
• Experience working in complex, multi-product or multi-market platforms is a strong plus.

• 5+ years in growth marketing, technical marketing, or product marketing roles in SaaS, marketplace, or tech companies.
• Proven experience owning and executing growth programs end-to-end.
• Strong analytical skills and comfort making data-driven decisions.
• Experience with multi-channel marketing including SEO, paid, lifecycle, content, and partnerships.
• Experience working in complex, multi-product or multi-market platforms is a strong plus.

Benefits

WHAT WE OFFER TO YOU

• 100% remote work environment with our team spread across Canada, from coast to coast
• $500 to set up your work from home…