Manager, Content Writing

Overview

UpGuard is a security company with a marketing team that includes Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. The Marketing team’s vision is to lead the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for managing third-party risk and external attack surface. The role sits within UpGuard's Marketing team and serves as a people leader and strategic content contributor for a team of South African-based Content Writers embedded within cross-functional product squads.

You will work at the nexus of content strategy, narrative design, and execution, managing output, development, and quality control while also writing for a specific product squad. Your mission is to ensure UpGuard’s messaging is world-class, technically accurate, and deeply compelling, transforming high-level product strategy into cohesive brand stories to drive B2B SaaS pipeline across channels.

• People Management:
  Direct line manager for four South African-based Content Writers, providing coaching, mentorship, performance reviews, and career development guidance.
• Editorial Coaching & Storytelling:
  Coach writers on narrative structure, tone, and flow; teach the team how to find the "hook" in technical topics and weave storytelling into B2B assets.
• Content Quality & Governance:
  Provide editorial oversight with Content Specialists and Campaign Managers for high-quality output across formats and channels.
• Hiring & Onboarding:
  Help recruit and onboard new content talent in the South African region as the team grows.
• Squad Content Execution:
  Serve as the dedicated, hands-on Content Writer for an assigned product squad, owning content strategy and production for that area.
• Strategic Storytelling:
  Craft human-centric stories that resonate with CISOs and security professionals, identifying the hero’s journey within customer challenges and positioning UpGuard as the essential guide.
• Content Production:
  Produce a range of high-impact B2B SaaS content (white papers, eBooks, blog posts, website copy, case studies, email sequences, video scripts, social copy, landing pages).
• Technical Content Development:
  Translate cybersecurity concepts and UpGuard product capabilities into clear, compelling narratives with PMMs and SMEs.
• SEO & Conversion:
  Apply SEO and CRO best practices to drive organic traffic and maximize pipeline generation.
• Performance Analysis:
  Work with Analytics and PMM teams to interpret content performance data and cycle insights back to writers to optimize future content strategies.

• Content Leadership: 5+ years in content writing/marketing, with at least 2+ years of direct people management experience leading content professionals.
• Experience in a globally distributed organization, managing remote or partially remote teams.
• Hands-On Writing Excellence:
  Exceptional writing, editing, and storytelling skills with a portfolio across formats and tones.
• Project & Stakeholder Management:
  Proven ability to manage multiple content projects, deadlines, and cross-functional stakeholders (PMMs, Design, Web, Paid Media, etc.).

• Experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model).
• Experience marketing cybersecurity or complex B2B technology products/services to a global audience.
• B2B SaaS content creation with a track record of lead generation and pipeline impact.
• SEO proficiency and keyword research to optimize content for search.
• Technical/cybersecurity acumen to translate complex concepts into accessible marketing content.

• Monthly lifestyle subsidy (all regions).
• Work-from-home setup allowance (all regions).
• $1500 USD annual Learning & Development allowance for career development (all regions).
• Generous annual leave/PTO (all regions).
• 18 weeks paid parental leave (all regions).
• Personal leave allowance (sick & carer’s leave) (all regions).
• Fully remote working environment (offices in Sydney & Hobart; attendance not mandated, all regions).
• Top-spec hardware provided (all regions).
• Personal device security & privacy…