Growth Marketing Director DTC Online Training Courses
Dubai, Dubai, UAE/Dubai
Listed on 2026-02-08
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IT/Tech
Digital Marketing, SEO, Social Media Marketing
Overview
Growth Marketing Director – Customer Acquisition (D2C Education), location:
Remote (US, Europe, Dubai / Middle East). Sector: D2C Education | Online MBA-level Programs. Stage:
New revenue stream inside an Inc. 5000 company.
Reports to:
Founder / Executive Leadership.
This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
The OpportunityWe are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+. The programme is sold globally in English, with customers in the US, Europe, and the Middle East. This is a zero-to-one revenue stream, backed by:
- An Inc. 5000 recognised leadership and development company
- Household-name B2B clients
- A high-profile TED Talks partnership
- Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
Core Responsibilities- Design and execute the full-funnel customer acquisition strategy
- Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and You Tube), and Linked In
- Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
- Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
- Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
- Optimise CPL, CAC, and LTV with a commercial growth mindset
- Work closely with founders, content, and partnerships teams, including the TED partnership
- Proven experience launching and scaling a D2C online course or cohort-based programme
- A premium price point experience of $5,000 or higher
- A 12-week or MBA-level programme structure
- Customers or students in the US, Europe, and the Middle East
- Deep hands-on expertise in performance marketing and funnel optimisation
- Strong experience with email CRM and lifecycle marketing
- A commercial, growth-hacker mindset with strong analytical skills
- Comfort operating in startup mode within an established, well-known company
- Fluent English communication (programme delivered globally in English)
- Fully remote
- Candidates must be based in the US, Europe, or Dubai / Middle East
- Time-zone flexibility required for global launches
- You are not supporting marketing — you own revenue
- Rare opportunity to build a premium global D2C education brand
- Clear connection between strategy, execution, and financial upside
- Significant growth potential as the programme scales internationally
Base Salary: USD $150,000 – $200,000 (dependent on experience, location, and prior launches)
On-Target Earnings (OTE): USD $180,000 – $250,000+
Performance Incentives:
This role participates directly in the upside created.
- Revenue-based bonus tied to launch performance and cohort revenue
- Incentives linked to CAC, LTV, and funnel efficiency
- Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
- Potential profit-share or long-term incentive plan as the programme scales
ASAP
Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.
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