Product & Revenue Growth Specialist

Location

Wokingham, UK (Hybrid – 1 day/week in office; remote working considered)

IFIS Publishing

Fulltime, 37hours per week

IFIS Publishing is an educational charity and not-for-profit publisher dedicated to advancing the sciences of food. Since 1968, we have supported researchers, librarians, students, and industry scientists worldwide through trusted, high-quality information products.

We’re looking for a Product & Revenue Growth Specialist to play a pivotal role in launching and scaling FSTA Insights+, our new research intelligence product for the food and nutrition community.

This is a great opportunity for someone ready to step into a commercial, product-centred, and revenue-generating role – ideal for a marketer eager to gain sales experience, or a growth specialist excited to own a full funnel for the first time.

You’ll experiment, learn fast, and close business for Insights+, then apply those learnings to shape early-funnel growth programmes for our established database products.

• Develop and execute data-driven growth strategies across awareness, acquisition, nurturing, and sales conversion, prioritising high-impact opportunities for revenue growth.
• Drive commercial growth for FSTA Insights+, using continuous experimentation across messaging, segmentation, channels, and offers to generate demand and close new business.
• Own the full funnel for FSTA Insights+, from building awareness through to lead generation, nurturing, qualification, closing opportunities, and managing upsells.
• Design early-funnel campaigns and nurture journeys for established database products (FSTA, Nutri Health), advancing leads to SQL stage before handover to the Sales team.
• Execute organic and paid growth activities – including social media, email marketing, content repurposing, and selective paid channels (e.g., Linked In Ads, Google Search) – to drive awareness, demand, and engagement.
• Run CRO and A/B testing initiatives, optimising landing pages and product pages to improve conversion rates across key segments.
• Design and manage lifecycle and retention journeys, incorporating personalisation, dynamic content, and automated workflows to improve progression through the funnel.
• Manage the full Insights+ pipeline in Hub Spot, including forecasting, reporting, revenue attribution, and dashboard creation.
• Build automations, segments, and dashboards to streamline lead-to-SQL conversion and provide actionable insights across product lines.
• Capture and analyse commercial insights from experiments, market behaviour, and customer interactions to refine targeting, messaging, objection handling, and sector prioritisation.
• Collaborate closely with Sales to align qualification criteria, lead routing, and follow-up processes.
• Work collaboratively with internal teams and external partners; for example, on nurturing strategies, onboarding resources, and sales enablement materials, ensuring campaigns support ongoing nurturing and contribute directly to revenue progression.
• Own performance analytics and forecasting, tracking pipeline velocity, conversion metrics, and campaign effectiveness to inform decision-making and revenue acceleration.

Knowledge, skills and experience

• 3+ years of experience in digital marketing, growth, or commercially-focused roles (B2B preferred).
• Track record of executing data-driven multi-channel campaigns, including using A/B testing, email automation, and personalisation.
• Hands-on experience and confidence with marketing tools such as Canva, Google Analytics, and Hub Spot (Marketing Pro, Sales Pro and Reporting dashboard).
• Strong understanding of acquisition funnels, customer journeys, lifecycle marketing, UX principles and conversion psychology.
• Strong understanding of GDPR requirements and commitment to compliance.
• Comfortable delivering demos and engaging with prospects via phone, video, and in person.
• Great data management and file management.
• Willingness to travel occasionally within the UK.

• Works well independently and is also a team player.
• Strategic thinker with strong execution skills.
• Curious…