Digital Analyst

Digital Analyst

FGH Business Centre 66-70 Vicar Ln, Bradford BD1 5AJ

Hybrid flexibility: 2 office days per week

This position is responsible and accountable for managing end to end online data from implementation, tracking, reporting and providing actionable commercial insights that drive retail decisions.

• Understand the commercial strategy of the Freemans Grattan Holdings business.
• Combine data from Adobe Analytics, Microsoft Fabric, external data sources to understand customer behaviour and deliver actionable insights.
• Work directly with digital trading teams to ensure customers have great shopping experience.
• Collaborate cross functionally with project teams to solve business problems and improve trade.
• Analyse user behaviour on site using search, navigation & recommendations to improve conversion.
• Support CRO programme by analysing AB test data and providing actionable recommendations.
• Build, automate & maintain dashboards using Power BI.
• Provide status reports to management.
• Understand retail concepts and link digital metrics to commercial outcomes.
• Have an in-depth understanding of existing and emerging AI concepts and educate wider business.
• To be always committed to good outcomes for customers.
• Ensure compliance with all applicable UK and local regulations, Company Policies and FCA Conduct Rules.
• Demonstrate behaviours in line with our Company values.
• To take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.

• 1-2 years’ experience in an Analytical Role or recent Graduate.
• Experience in Web Analytics (Google Analytics, Adobe or Similar) preferred.
• Experience of A/B or multivariate testing.
• Experience in Microsoft Fabric & Power BI.
• Experience in Python basics.
• Must be able to think creatively about issues and find a resolution.
• Educated to degree level or equivalent business-related qualifications.
• Ability to work with high level of accuracy, and attention to detail to time critical deadlines.
• Organised with great time management skills.
• Enthusiastic, problem solving and interpersonal skills with ability to put your ideas across verbally and in presentations.
• Great attention to detail.
• The ability to multi-task and willingness to take on new responsibilities.
• Enthusiastic about what you do and work as part of a team to excel.
• Excellent presentation and writing skills.
• Able to commute to Bradford City Centre at least 2 days each week.

For over 100 years, Freemans has been at the forefront of home shopping, delivering quality products and exceptional service. We’ve accepted the challenge to transform our business into a modern, digital-first retailer.

With a rich heritage and an eye on the future, we are a forward-thinking, tech-driven online retail business, making fabulous fashion and stylish homewares accessible and affordable for everyone.

Based in West Yorkshire and part of the OTTO group one of the world’s largest online retail organisations, Freemans Grattan Holdings (FGH) is the home of familiar brands such as Freemans, Grattan, Kaleidoscope, and Curvissa.

• Flexibility:
  We offer hybrid working to help you achieve a healthy work life balance. Our full time head office colleagues work a minimum of 2 days per week in the office, allowing the perfect balance between collaborative in-person team work and the flexibility to work from home.
• Training & Development:
  Turning your job into a career is a real passion for us and our development programmes will enable you to grow in role. We offer clear career pathways that will show you the way, outlining the skills, behaviours and knowledge needed to perform at the next step.