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Job Description & How to Apply Below
Role Purpose :
We are hiring a Team Lead – Performance Marketing to own strategy and performance delivery for our US Pod. You will lead full-funnel, omnichannel media for US-based clients, acting as both a strategic partner and a hands-on performance lead.
This is a senior, technically strong role: you are expected to go deep into accounts, solve complex performance and tracking problems, prevent overspend or wastage, and bring proactive ideas that move business KPIs, not just channel metrics. You will work closely with agencies and brands in B2B, SaaS, B2C, D2C, and eCommerce, and lead a remote team based in India.
Channels :
Search Marketing, Social Media, Display, UGC, Retargeting, Shopping, Video, and other relevant paid media channels.
Platforms :
Google Ads, Meta Ads, Instagram Ads, Linked In Ads, Tik Tok Ads, Google Shopping Ads, Bing Ads, UGC Ads, content networks, and other relevant ads platforms.
Experience with DV360, programmatic platforms, and affiliate/partner channels is a plus .
Shift Timing : US Shift 6pm to 3am / 4pm to 1am
Remote :
Work From Home
Key Responsibilities
1. Strategic Planning & Leadership
● Develop and own full-funnel omnichannel media strategies aligned to client business goals, not just media KPIs.
● Translate merchandising, category, and seasonal priorities into sharp, outcome-focused media plans.
● Continuously adjust strategies based on real-time performance, competition, and market signals.
● Lead strategic input for new business pitches and key planning cycles across B2B, SaaS, D2C, and eCommerce.
● Mentor and lead a performance team (US Pod) – setting standards for planning, QA, optimisation, and documentation.
2. Campaign & Performance Operations (Hands-on Technical Ownership)
● Own end-to-end campaign execution: account structure, naming conventions, audience strategy, bid strategies, budgets, and pacing across Google, Meta, Tik Tok, Linked In, Bing, etc.
● Set up and validate tracking and tagging: GTM, GA4, pixels, conversion APIs, offline conversions, enhanced conversions, and UTM frameworks.
● Build and enforce strong QA processes to minimise errors in launches, tagging, budgets, and targeting.
● Troubleshoot delivery, attribution, or measurement issues in partnership with ad ops, analytics, and platform reps.
● Use scripts, rules, automated alerts, and platform automations to:
○ Prevent overspend and under spend
○ Catch tracking breaks early
○ Maintain pacing and efficiency against targets
● Standardise and continuously improve operating playbooks, checklists, and escalation paths.
3. Escalation & Deep-Dive Ownership
● Act as the escalation point for “red” accounts and critical performance issues within theUS Pod.
● Lead rapid deep dives into underperforming accounts, build clear root-cause analyses, and define concrete recovery plans.
● Run “war rooms” when needed: tighter monitoring, daily (or more frequent) check-ins, and rapid testing/iterations.
● Communicate clearly with internal and client stakeholders on what is happening, why, and what will be done by when.
4. eCommerce & Platform Expertise
● Use a strong understanding of eCommerce performance levers: ROAS, CPA, AOV, LTV, repeat purchase, product/category economics.
● Plan and optimise Shopping and catalog-based campaigns:
Google Shopping, Performance Max, Dynamic Product Ads (Meta/Tik Tok), and other feed-base
d formats.
● Work with product feeds, feed management tools, and first-party data (CRM audiences, CAPI) to improve relevance and profitability.
● Align campaigns with inventory, pricing, promotions, drop calendars, and fashion/eCom seasonality.
5. Financial Oversight & Process Management
● Manage medium to large multi-channel budgets with tight control on pacing, caps, and realloc
ation logic.
● Build spend and performance forecasts, including scenario planning by channel, funnel stage, and category.
● Ensure alignment between campaign delivery, reporting numbers, and financial records; resolve discrepancies quickly.
● Partner with finance to define clear rules for spend recognition, monthly closures, and variance explanations.
6. Cross-Functional Collaboration
● Collaborate…
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