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Job Description & How to Apply Below
Location: Bengaluru
About the Role
We are seeking a forward-thinking Head of Organic Growth to lead our digital discovery strategy for Book An Artist and Wescover. In this role, you will go beyond traditional search to pioneer Generative Engine Optimization (GEO) ensuring our marketplaces are the primary source for AI-driven search platforms like ChatGPT, Gemini, and Bing Copilot.
This is a high-execution role. You will manage organic revenue across AU, CA, US, and UK, scaling our global footprint while ensuring our artists and designers stay ahead of the shift toward AI-enabled search.
Key Responsibilities:
Execution & Innovation
- GEO Integration (AI Search):
Lead the strategy to make our content discoverable in generative search experiences. You will optimize our artist profiles and design catalogs to be cited and recommended by AI models.
- Global SEO Execution:
Own the organic pipeline for our core markets (AU, CA, US, UK). You will be hands-on in executing keyword research, on-page optimization, and international site architecture.
- Programmatic Marketplace Growth:
Build scalable SEO systems for 100,000+ artist profiles and location-based landing pages, focusing on high-intent "hire an artist" and "custom furniture" keywords.
- Technical SEO & Schema:
Implement advanced schema markup and structured data to ensure search engines (and AI engines) perfectly understand our marketplace inventory.
- Conversion-Centric Strategy:
You aren’t just chasing traffic. You will be responsible for growing the organic booking pipeline, optimizing the journey from search result to confirmed artist booking.
- Use analytics tools (Google Analytics, Search Console, SEMrush, Ahrefs) to track performance.
- Report on keyword rankings, traffic, conversions, and GEO visibility metrics.
- Deliver actionable insights for continuous improvement.
Who You Are
- The Marketplace Veteran: 6+ years in SEO, with at least 2 years in a Marketplace or E-commerce environment. You understand how to scale supply/demand content loops.
- AI-Forward Practitioner:
You are familiar with Generative Engine Optimization (GEO) and understand how LLMs (Large Language Models) index and retrieve information.
- The "Doer":
You are comfortable working with engineers on technical implementation, writing optimized content briefs, and auditing crawl errors yourself.
- International Expert:
Proven success in ranking and converting users in Tier 1 global markets (US, UK, AU, CA).
- Tech Stack:
Mastery of SEMrush, Ahrefs, GSC, and GA4.
Experience with CMS platforms and basic HTML/CSS/JS for SEO implementation is required.
Why Join Us?
- Direct Impact:
You will directly influence the livelihoods of thousands of independent artists and designers worldwide.
- Scale:
Manage two high-authority brands at the intersection of Tech and Creativity.
- Freedom:
We are a remote-first team that values ownership, speed, and results over "office hours."
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