Growth Marketing Manager; FTC

Recognised by the Financial Times as one of the FT1000 Fast‑Growing Companies in Europe in 2022 and 2023, Intent HQ is a leader and innovator in Customer AI Analytics and Data Science with a blue‑chip international enterprise customer base and solid financial backing from our investors. Our mission is to become the world’s pre‑eminent Customer Intent platform by bringing together privacy‑first signal intelligence, proprietary behavioural AI/ML analytics and uniquely accessible enterprise insights into a single platform that organisations will use to build more genuine, sustainable and profitable relationships with their customers.

Our initial focus solved problems for clients in the telecommunications sector, including Verizon and Orange; we have since expanded into the Financial Services, Retail and Social Media sectors with clients such as HB Reavis and Zurich Group.

Our clients typically have tens of millions of customers and billions of interaction events each day. We have developed our platform to handle data at this enormous scale efficiently. Intent HQ is unique because we’ve focused on understanding customer interaction data, doing the hard‑specialised work while our clients focus on integrating insights into their business. One client saw an additional £26m in annual revenue as a result of using our products and services.

• Exciting Work Environment:
  Work on cutting‑edge technology at the intersection of AI and data analytics.
• We Are Winners: AI Company of the Year 2024 & Best InTech Employer Women in Tech awards 2022 & 2023.
• Growth Opportunities:
  Advance your career in a fast‑paced, innovative industry.
• Hybrid Working:
  Based in our London office 3 days per week and the rest of the week remote (based on location).

As Growth Marketing Manager, you will play a pivotal role in delivering measurable marketing impact for Intent HQ.

You are accountable for the execution and optimisation of multi‑channel campaigns, martech operations, and demand generation activity. This is a hands‑on role that blends tactical delivery with strategic judgement, ensuring our brand, product, and sales narratives are executed effectively across digital‑first channels.

You’ll thrive in a fast‑moving environment, balancing creativity with data‑driven rigour. Acting as the connector between strategy, martech, creative and execution, you’ll help translate growth objectives into repeatable, scalable marketing outcomes.

You are a commercially‑mindset growth marketer with strong executional instincts. You are comfortable owning delivery end‑to‑end and thrive in environments where priorities move quickly and impact matters. You balance creativity with rigour, are confident working with data and systems, and take pride in shipping work that performs, not just looks good.

• Plan, execute and optimise multi‑channel campaigns (e.g. paid media, email, ABM, events) to drive pipeline growth.
• Own day‑to‑day campaign management across Google Ads, Linked In and other relevant digital platforms.
• Align campaign activity with sales and marketing objectives to generate qualified leads and accelerate opportunities.
• Manage and optimise the martech stack, including Hub Spot, Zapier and associated automation workflows.
• Ensure lead capture, routing and lifecycle processes are efficient, automated and aligned with sales teams.
• Maintain dashboards and reporting that provide clear visibility into campaign ROI and pipeline contribution.
• Apply AI proactively wherever it improves the performance, speed or productivity of campaigns, data or martech.
• Ensure campaigns and messaging reflect the Intent HQ brand, positioning and commercial priorities.
• Collaborate with the Head of Marketing and Content & Events Manager to shape and deliver the annual marketing plan.
• Work closely with Sales, Product and Customer teams to deliver aligned, commercially focused campaigns.
• Analyse campaign and channel performance, presenting insights that clearly link marketing activity to pipeline and revenue impact.
• Stay current on digital marketing trends, martech developments and AI innovation to keep Intent HQ ahead of the curve.