Audience Strategy Analyst - Fully Remote

About The Job

Mercor connects elite creative and technical talent with leading AI research labs. Headquartered in San Francisco, our investors include Benchmark, General Catalyst, Peter Thiel, Adam D'Angelo, Larry Summers, and Jack Dorsey.

Senior Marketing Analyst - Salesforce Data Cloud & Audience Strategy

Contract

$90–$110/hour

Remote

• Build and maintain audience segments in Salesforce Data Cloud, including signal identification, Calculated Insights (SQL), and activation to SFMC.
• Partner with Data Engineers to design and build data pipelines that feed marketing reporting and audience systems.
• Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs.
• Pull, clean, and analyze large datasets (millions of records) to deliver audience strategy, segmentation, and revenue opportunity sizing.
• Ensure data quality and troubleshoot data discrepancies across audience and reporting systems.
• Translate business requirements into technical audience definitions and partner with campaign managers on complex builds.

• 7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role.
• Expert-level SQL skills: complex queries, CTEs, window functions, query optimization, and working with large datasets (millions of records).
• Hands‑on experience with Salesforce Data Cloud (or similar CDPs) including segment creation, Calculated Insights, and activation workflows.
• Experience building audience signals and audience segments for marketing campaigns.
• Proven experience partnering with Data Engineers to build and maintain data pipelines.
• Strong experience with report automation: scheduled reports, automated data refreshes, and self-service dashboards.
• Proficiency in data visualization tools such as Tableau, Hive, or similar.
• Advanced Google Sheets/Excel skills.
• Basic Python skills for automation and API utilization.
• Excellent communication skills with the ability to translate technical concepts for non‑technical stakeholders.

• Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows.
• Familiarity with CRM data structures and account‑level data models.
• Background in B2B marketing analytics.

• Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records.

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