Marketing Automation Specialist

for more information.

Rakuten Kobo Inc. is looking for a highly skilled and strategic
** Marketing Automation Specialist
** to join our Marketing Delivery team! This pivotal role is responsible for the end-to-end design, implementation, optimization, and governance of complex, multi-channel customer journeys and advanced automation programs. The Marketing Automation Specialist acts as a platform expert, translating strategic marketing objectives into scalable, efficient, and personalized customer experiences across email, push, and other digital channels like Whatsapp and SMS. This role drives continuous innovation and ensures the optimal utilization of our marketing automation platforms to achieve key business outcomes.

Reporting to the Manager, Campaign Services, the Marketing Automation Specialist will leverage deep platform expertise and data understanding to architect sophisticated solutions. They will lead advanced A/B/Multivariate testing, manage platform data flows, ensure platform governance, and mentor Campaign Specialists, playing a critical role in advancing our marketing automation capabilities.platform expert -  managing data integration, data flows, and ensuring data integrity within the marketing automation platform(s).

- Actively contributes to the continuous improvement of data quality and hygiene initiatives within the Marketing Automation ecosystem.

Demonstrates strong curiosity and excellent problem solving skills, diving deeper to understand the full impact and providing solutions based on business requirements, goals, and platform capabilities.

- *
* Experience:

** Minimum 3+ years of experience in marketing automation, with demonstrated expertise in platform management, journey design, and data integration (e.g., Oracle Responsys, Salesforce Marketing Cloud, Adobe Marketing Cloud, Marketo).

- Platform Expert:
Deep understanding of marketing automation architecture, data models, and integration points.

- SQL:
Ability to write and interpret complex SQL queries for advanced segmentation, data extraction, and troubleshooting.

- Experience with API integrations for seamless data exchange and campaign triggers.

- Strong project management skills, with the ability to manage multiple complex initiatives simultaneously.
** The Perks:
**** About Rakuten Kobo Inc.
** Owned by Tokyo-based Rakuten and headquartered in Toronto, Rakuten Kobo Inc. is one of the most advanced global e-commerce companies, with the world’s most innovative e-reading services offering more than 6 million eBooks and audio books to 30 million + customers in 190 countries. Kobo delivers the best digital reading experience through creative innovation, award-winning e-readers, and top-ranking mobile apps. Kobo is a part of the Rakuten group of companies.

Rakuten Kobo Inc. is an equal opportunity employer. Accessibility accommodations for candidates with disabilities participating in the selection process are available on request. Any information received related to accommodation needs of applicants will be addressed confidentially.

Rakuten Kobo would like to thank all applicants for their interest in this role however only qualified candidates will be shortlisted.
* Beware of fraudulent job offers claiming to be from Rakuten. Rakuten does not send unsolicited job offers or request money during the recruitment process. Learn more: *#RKINDExperience with a Customer Data Platform (CDP) or data warehousing concepts (e.g., Big Query).

- Familiarity with scripting languages (e.g., Python, JavaScript) for custom solutions.

- Experience in an e-commerce or subscription-based business.

- Experience with Oracle Responsys.

Experience with SMS and/or Whatsapp campaigns.

- Experience with live content and platforms like Moveable Ink or Litmus.
* Flexible hours and hybrid remote working environment
* Subsidized in-office lunches
* Full benefits starting from your first day
* Paid Volunteer days, unlimited sick days, and 3% RRSP matching
* Monthly commuting allowance for those who are hybrid
* Lifestyle spending account
* Talent and development training budget
* Free Kobo device + free weekly e-book or audiobook
* Weekly Kobo Tech University sessions
* Maternity/paternity leave top up
* Dog friendly office
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