Remote Email Marketing & Automation Specialist in Cutting-Edge Fintech

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Effortless Remote Work | Full-Time Contractor (Exclusive Collaboration) | €2,000–€2,500/month

About OFP Funding

OFP Funding is a rapidly expanding UK-based proprietary trading company that is revolutionizing the field via its instant funding model. Generating over €7M in revenue by 2024, OFP is dedicated to making professional trading more accessible by dismantling outdated barriers. The firm operates with the agility of a startup and the ambitions of a global fintech. Marketing plays a critical role in OFP’s business model, inherently connected to revenue through conversion funnels, affiliate programs, and automated retention strategies.

As OFP expands, we seek a seasoned and independent Email Performance & Automation Leader to oversee our key owned channels—email, Whats App, and SMS—and to develop a performance-driven lifecycle engine.

Your Responsibilities

* Exercise complete control over email marketing via Klaviyo: construct automated flows, orchestrate campaigns, establish segments, and consistently execute A/B tests and optimizations.

* Utilize Spoki for Whats App and SMS marketing, ensuring seamless integration with Klaviyo and preparing for future tools and workflows.

* Examine data from internal and external systems to reveal patterns, monitor funnel performance, and drive optimization.

* Develop and maintain advanced audience segmentation and trigger-based communication to enhance retention and increase LTV.

* Compile detailed performance reports across channels, recording all essential metrics and providing data-driven insights.

* Ensure that all campaign activity reflects product updates and strategic business priorities, with close alignment on timing and content.

* Analyze industry benchmarks to identify growth drivers and remain competitive.

* Collaborate cross-functionally with content and design, while maintaining full accountability over delivery and outcomes.

* Navigate OFP’s unique e-commerce infrastructure (not based on Shopify or standard CMS), utilizing exports, integrations, and tailored solutions.

* Infuse structured thinking into a high-growth, fast-paced atmosphere with minimal pre-existing processes.

What We’re Looking For

* A technically adept marketer who excels in autonomous, practical roles.

* An individual who has built and expanded marketing automation from the ground up, preferably in startup or scaleup environments.

* A strategic doer with a high bias for action, robust analytical instincts, and a methodical mindset.

* A team collaborator capable of operating amidst ambiguity, assuming ownership, and delivering measurable business results.

Requirements

* Over 5 years of hands-on experience in email marketing and lifecycle strategy.

* Advanced proficiency in Klaviyo, including flow construction, segmentation, event setup, and third-party integrations.

* Strong grasp of APIs and webhooks; able to read documentation and implement basic connections autonomously.

* Prior experience with Spoki or similar tools for Whats App/SMS marketing, preferably linked to Klaviyo or another ESP.

* Superior English communication skills, both written and spoken.

* Strong data proficiency: confident managing raw performance data, Excel, and basic pivot reporting.

* Demonstrated ability to adapt strategies based on benchmarks, user insights, and channel performance.

* Experience with non-standard e-commerce configurations (custom platforms, internal CMS, etc.).

Bonus Points

* Prior exposure to trading, fintech, or comparably regulated digital industries.

* Knowledge of SQL, Looker, Tableau, or Google Sheets automation.

* Proficiency in crafting or adjusting high-converting marketing copy as required.

MASTRO HR Srl
Legal office:
Via Cicerone 25, 00193 Rome, Italy. Operational office:
Via Meravigli 2, 20121 Milan, Italy
Share Capital Euro 10,000 | R.E.A. ROMA 1756612
Cod. Fisc./Reg. Imprese di Roma/P.IVA
(Use the "Apply for this Job" box below).

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

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