Organic Search Specialist; SEO & AI

We are looking for a forward-thinking Organic Search Specialist (SEO & AI) Specialist to join our growing team.

SOZO is a B Corp digital growth agency for ecommerce and purpose-led brands, delivering sustainable growth through creativity and innovation. Not defined by service, but by objective, SOZO helps brands Create, Grow and Convert.

You will be responsible for delivering our Organic Search Marketing service to a range of clients of varying sectors and sizes. You will manage your own set of clients, collaborate with colleagues and have autonomy to advise and direct the digital marketing strategy for your pool of clients.

Applicants must have at least 3-5 years commercial experience of managing SEO for a range of clients in a multitude of sectors. You must also have experience in providing SEO for ecommerce clients.

You must be able to demonstrate how you have helped your clients to significantly improve their organic rankings and show ROI for SEO campaigns. You must also be proactive in making recommendations to clients on how they can improve their websites and increase conversion rates. This role will be Cheltenham based (in Tivoli) with an option to work remotely for part of the week if desirable, however we will also consider UK applicants who are looking for 100% remote-working if not local to Gloucestershire.

We have Client Account Managers who can handle client presentations and communications so you can focus on delivery of SEO.

Your main responsibilities:

• Devise and manage client SEO strategies (i.e. 360 Search / Total Search).
• Increase and measure brand presence + sentiment in LLMs
• You will be responsible for guiding the SEO performance of your clients and work collaboratively with them to improve their rankings and ROI from search. You must be proactive with your insights and suggestions.
• Monitoring sites on a daily, weekly & monthly basis to ensure that SEO and AIO efforts are achieving the ROI targets for your clients.
• Take an active part in and contribute to our SEO team and evolving our SEM service.
• Delivering and developing our new AIO service to give our clients visibility in chatbots.
• Share initiatives, best practices and results.
• Keep up to date with the latest SEO trends and best practices.
• Educate other areas of the business who indirectly impact SEO.
• Keyword research.
• Managing of client relationship including regular communication, meetings, calls, and presentations.
• Absolutely passionate about the internet and digital marketing.
• Analytical mind-set with a strong ability for analysing data and user statistics.
• Ability to think creatively, and identify and resolve problems.
• Excellent understanding of traffic data and conversion analysis with experience in interpreting such data and providing insights to clients.
• Seasoned at producing in-depth analysis and reporting on business KPIs.
• Excellent planning, organisation and communication skills, ability to self-manage and keep track of multiple projects streams.
• Confident communicator with excellent writing and speaking skills.
• Attention to detail and the ability to effectively multi-task.
• Experience of delivering and monitoring digital marketing campaigns that drive customer engagement and lead generation.
• Experienced in project and client management.
• Personable and easy to work with.
• Ideally Google Analytics Certified.
• Experience setting up and working with GA4.
• Proven track record of growing ecommerce sales and ROI.
• Some experience with Google Ads would be a nice bonus.

Key Attributes

Required:

• Is proactive in planning to achieve targets and objectives, which deliver profitable outcomes.
• Proactively improves the quality of service we deliver to all of our customers.
• Respects the views of others and positively contributes to a learning environment that encourages excellence.
• Continually asks what more could be done, willingly takes the initiative and consistently does more than is required.
• Be proactive with suggestions and pre-emptive with solutions.
• Happy to collaborate and share knowledge with other team members.
• Receptive to feedback and asking for help when unsure.

• Innovative, cutting edge, forward-thinking
• High standards and great…