B2B Marketing Manager

Skoot Eco is looking for a commercially-minded B2B Marketing Manager to lead demand generation and bring in qualified leads through strategic, multichannel campaigns. Sitting at the heart of a small senior team, you’ll help shape and execute Skoot Eco’s marketing engine, fuel growth, and refine how we communicate our value to the world.

What you'll do

• Lead and execute multichannel lead gen campaigns targeting key verticals (hospitality, legal, property, ESG)
• Own performance across Linked In, Google Ads, email, blog, SEO and retargeting
• Create and execute content strategies including blogs, whitepapers, lead magnets and emails
• Partner with Sales and Consultancy to create enablement tools, outreach flows, and nurture paths
• Collaborate on website optimisation to improve UX and conversions
• Own and improve metrics including CPL, conversion and lead quality, in partnership with the CPO
• Evolve our brand narrative, making the MARC Framework simpler and sharper for key sectors

• Proven track record in B2B demand gen or growth marketing, ideally in SaaS, ESG, or consultancy
• Skilled in Linked In & Google Ads, CRMs (e.g. Hub Spot), and email tools
• Strong content chops across paid, organic and nurture funnels
• Strategic thinker with a hands-on approach – equally happy building and doing
• Clear communicator who thrives working closely with senior leadership and product teams
• Bonus: experience in sustainability, carbon, ESG or purpose-led sectors

• Competitive base + performance-linked incentives
• Flexible hybrid or remote working
• Join a high-impact, high-growth ESG business with top-tier clients
• Real autonomy and influence on marketing strategy
• Work alongside experienced founders and C-level team
• Shape messaging for one of the UK’s most innovative ESG scale-ups