Senior Paid Social Manager

Overview

It’s true. At Mews, we dream big. As a Hotel Tech unicorn valued at $1.2b, we’re propelling new-generation cloud technology within global hospitality. With our industry-leading property management solution, we’re enabling the world’s most revolutionary hospitality brands to accelerate their digital transformation.

We’re on the lookout for ambitious, tenacious and passionate people who want to join the next generation of innovators and disrupt the hospitality industry with us. Sound good so far? Keep reading and tumble down the Mews rabbit hole... 🐇

This is a pivotal role for Mews as we scale our paid social channels into predictable, efficient revenue-generating engines. As our Senior Paid Social Manager, you'll be the global owner of our Meta and Linked In advertising programs, driving pipeline generation and customer acquisition across SMB and Mid-Market segments. You'll work in a high-visibility, performance-driven environment where your expertise directly impacts our growth trajectory.

✅ Your mission, should you choose to accept it:

• Design and execute paid social strategy across Meta, Linked In, and other relevant platforms to achieve pipeline and revenue goals.
• Build and improve paid social SOPs, reporting frameworks, and best practices to elevate the discipline.
• Collaborate with Sales, Campaigns, and Creative teams to design and launch targeted campaigns across SMB and Mid-Market segments.
• Develop an experimentation roadmap for each paid social channel, ensuring structured and repeatable testing.
• Manage channel-level budgets, forecasting, pacing, and performance projections within agreed parameters.
• Maintain effective communication and relationships with internal stakeholders and external platform partners.
• Analyze and report on campaign performance, identifying insights, risks, and opportunities to improve key metrics and inform future decisions.

You'll be a great fit if you bring a few of the below with you:

• 6+ years of experience in data-driven B2B SaaS marketing, with hands-on ownership of paid social campaigns that contribute to pipeline or revenue growth.
• Deep expertise in paid social platforms (Meta, Linked In, and emerging channels), including audience targeting, creative testing, optimization levers, and performance diagnostics.
• Experience collaborating with Sales, Product, and Creative teams to shape audience definitions, messaging, and campaign briefs across segments (SMB, MM, ENT).
• Able to translate business goals into paid social plans, balancing independent execution with contribution to broader channel strategy.
• Strong analytical and problem-solving skills, with the ability to diagnose performance fluctuations, identify root causes, and recommend data-backed improvements.
• Strong communicator who can structure insights clearly and present channel recommendations to cross-functional and senior stakeholders.
• Highly organized, able to manage multiple campaigns, experiments, and deadlines in a fast-paced environment with minimal oversight.

Did you know Mews was named Best PMS of 2025 - for the second year in a row - and twice recognized as a Best Place to Work in Hotel Tech?

That success is powered by our incredible people and supported by the benefits that help them thrive.

No matter where you’re based, you’ll enjoy:

• Participation in our company share program
• Best-in-class parental leave (6 months fully paid for primary caregivers, 2 months for secondary, available within your first year)
• Unlimited paid holiday (yes, really)
• Work from anywhere - enjoy the flexibility to work from other countries for a few weeks each year through our compliant and flexible Workation policy.
• Relocation options available after 1 year
• Monthly "EDGE" time - dedicated to Explore, Develop, Grow, and Elevate yourself
• Flexible, hybrid working options
• One-off home office setup budget to make your workspace your own
• Monthly working-from-home and healthcare allowances (where local healthcare benefits are not in avaliable)

We also tailor benefits to each location - from regional…