CRM Executive

CRM Executive - Dunstable

CRM Executive – Whitbread Restaurants

Location: Dunstable, hybrid working 3 days in the office, 2 days working from home/another location

Function: Restaurants – Commercial Marketing

Salary/Grade: £35,000 - £38,000 dependant on skills and experiences + bonus + health + bens

Drive the email experience for millions of guests across our iconic UK restaurant brands (Beefeater, Brewers Fayre, Cookhouse + Pub, Table Table, Whitbread Inns and Bar + Block)

Are you someone who loves the craft of email marketing, deploying, optimising, problem-solving and can bring energy, curiosity, and initiative to a fast-moving CRM team?

Whitbread Restaurants is home to some of the UK’s most-loved dining brands, and we’re looking for a CRM Executive to support our trade plans ensuring deployment of emails successfully, across four of our major restaurant brands, and be on hand to support our agency across our remaining brands. With 3.3 million active customers, your work will have genuine scale and impact from day one.

In this hands-on role, you’ll support our CRM Developer with the ownership and day-to-day operation of our Adobe Campaign (Classic) platform, though experience with other ESPs like Braze or Salesforce Marketing Cloud is absolutely fine.

You will:

• Build our workflows, test and deploy weekly email campaigns
• Proof, troubleshoot and refine email creative
• Support personalised content, offer codes and segmentation
• Collaborate across Marketing, Data, Operations and agencies and learn activity and CRM insights
• Help optimise our customer journeys and triggered communications
• Monitor deliverability performance and uphold best practice
• Support reporting, test-and-learn activity and CRM insights
• Work within a tight, efficient critical path, keeping everything organised and on track – being agile to respond to trading needs

You’ll join a supportive, well-structured CRM team of five, known for being organised, collaborative and always looking for ways to get more from our tools, data, and customer understanding.

There’s scope to own and deliver individual projects to help advance our abilities and efficiencies and remain competitive.

We're looking for someone who is:

• Experienced in email marketing within a medium or large company, with an understanding of complex cross-functional workflows functional workflows
• Confident using an ESP (Adobe Campaign experience is a bonus, not a requirement)
• Can support us deliver our test & learn plan
• Curious, proactive and able to find solutions independently
• Comfortable working with data, segmentation and basic reporting
• Meticulous with proofing and detail
• Organised, adaptable and calm under pressure
• A strong communicator who enjoys working collaboratively
• Familiar with email previews/builders (e.g., Litmus), allowing us to use our CRM framework to deliver new campaigns on request
• Comfortable with basic HTML/SQL (advantageous, not essential)

• Work with iconic national hospitality brands
• Have impact at scale with a CRM audience in the millions
• Be part of a close knit, friendly team that values growth, learning and curiosity
• Develop your skills in Adobe Campaign Classic and broader CRM tooling
• Join a business that invests in its people and supports career progression

This is a brilliant role for someone who loves CRM execution and wants to stretch their skills across email operations, data, customer journeys and optimisation.

You’ll join a forward-thinking performance marketing team that embraces innovation, experimentation, and continuous improvement. Your work will have a direct and visible impact on business results, in a role where technical skill and analytical thinking truly shine.

We’re proud to be a Top Employer for 14 consecutive years, a top apprenticeship employer, #10 in the Stonewall Workplace Equality Index, and a Top 25 Exemplary Employer in the Investing in Ethnicity Parliamentary Matrix.

We’d love to hear from CRM specialists who want to grow, take ownership and help shape the next chapter of our customer engagement journey.