Digital Marketing Specialist

About the Job

Join our energetic team as we propel our digital presence forward! We are looking for an enthusiastic Digital Marketing Specialist who is ready to dive into the world of digital marketing. This position is ideal for someone passionate about developing their skills and contributing to exciting online campaigns.

INNOVA MARKET INSIGHTS is a global leader in market intelligence and business information serving the fast-paced food and beverage industry. With three decades of experience, Innova is a dedicated partner for industry leaders worldwide. The company is known for trends, insights, and intelligence to build and sustain successful innovation.

• Campaign Management: Assist in the development and management of digital advertising campaigns across platforms such as Google Ads, Bing Ads, Linked In Ads, Facebook Ads, and more.
• SEO Strategy Development: Develop and implement effective SEO strategies to improve organic search rankings through keyword research, backlink strategies, and on-page optimization.
• LLM SEO & AI-driven Search: Explore how large language models (LLMs) and AI reshape SEO, including AI-powered search algorithms, semantic search, and content generation for better discoverability.
• GEO Targeting & Personalization: Apply geographic targeting and AI-based personalization to deliver more relevant ads, content, and campaigns to users across regions.
• Content Optimization: Collaborate with content creators to ensure all website content is optimized for search engines and user engagement.
• Website Management: Support daily website operations, including updates, design modifications, and functionality enhancements.
• Analytics and Reporting: Monitor campaign performance using tools like Google Analytics, Microsoft Clarity, and AI-powered dashboards, contributing to analysis that guides digital strategies.
• Creative Coordination: Coordinate with creative teams to develop marketing materials that resonate with target audiences.
• Market Research: Participate in market research to understand trends, competitor strategies, audience preferences, and AI-driven insights.
• Optimization: Support ongoing testing and optimization of ads, targeting, and AI models to improve campaign results and ROI.
• Collaboration: Work closely with a diverse team of senior digital specialists, content creators, and marketing analysts.

• Individuals interested in learning about interactive media or technology in marketing, especially online advertising.
• Note-taking and information analysis during meetings.
• Candidates familiar with MS Office, capable of creating PowerPoint presentations and managing Excel data.
• Detail-oriented individuals with a strong desire to learn and grow.
• People who thrive in a team with positive energy and a proactive attitude toward new challenges.
• Curious and detail-focused individuals eager to gain new experiences.

• At least 1 year of experience in a media house or interactive agency is a plus, especially in content marketing.
• Educational background in marketing or digital marketing.

• Competitive salary
• Rapid development of specialist competencies within an international environment
• The chance to work with an experienced team passionate about creating innovative digital solutions in the food and beverage industry
• Great autonomy in managing assigned tasks and the opportunity to implement your own ideas
• Access to all necessary tools for optimal performance and growth
• A rewarding and enjoyable experience where you grow professionally
• Modern office with an open desk structure
• A fully equipped on-site gym with changing facilities for colleagues
• The pension plan includes a 50% employer contribution
• 25 vacation days (plus Dutch Bank holidays)
• The possibility to purchase 10 extra days on an annual basis
• One work-from-home day per week
• 8% holiday allowance
• A diverse and international team
• Free onsite parking
• Free snacks and drinks
• Travel allowance

Are you ready to grow with us? Do you want to be part of an exciting, energetic, and international company and influence what we eat and drink in the coming years? We would like to hear from you and encourage you to apply for this position. Begin a great career journey right now. We are excited to meet and learn more about you.

Innova Market Insights is an equal opportunity employer. We are committed to creating an inclusive workplace where all individuals are treated with dignity and respect. We consider all applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other protected characteristic under applicable law. Our recruitment and selection practices are designed to be fair, transparent, and accessible.

Where needed, reasonable accommodations will be provided to applicants and employees with disabilities. At Innova Market Insights we believe diversity strengthens our…