Online Lifecycle Marketing Manager Job Singapore,IT/Tech

** When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.
** As a Lifecycle Marketing Manager at Trend Micro, you will help shape the customer journey across onboarding, monetization, and retention. Your mission is to drive engagement and growth through impactful lifecycle strategies that deepen customer relationships and enhance the user experience across Trend Micro’s suite of security products.

You’ll collaborate closely with product, growth, and campaign teams to deliver cohesive, data-driven, and personalized experiences. This role blends creativity with analytics to influence every stage of the customer lifecycle.
*
* Key Responsibilities:

*** Execute end-to-end lifecycle marketing initiatives covering onboarding, activation, engagement, monetization, and retention across Trend Micro products.
* Design and run multi-channel campaigns (email, in-product, push, and other owned channels) focused on personalized and data-driven engagement.
* Build and manage A/B testing plans to optimize messaging, timing, and channel mix for measurable performance improvement.
* Use CRM and analytics data to define segmentation, identify growth opportunities, and improve campaign targeting.
* Collaborate cross-functionally with Product, Growth, Analytics, and Creative teams to deliver an integrated and seamless customer experience.
* Implement automation and AI-powered personalization to enhance lifecycle journeys and operational efficiency.
* Measure, analyze, and report on campaign performance, driving continuous improvement and insights sharing across teams.
** Qualifications
* ** 4+ years of experience in lifecycle, CRM, or growth marketing (B2C or B2B2C preferred).
* Proven expertise in executing lifecycle strategies focused on onboarding, conversion, or retention.
* Proficiency in marketing automation or CRM platforms such as
** Iterable, Braze, Salesforce Marketing Cloud, or equivalent.
*** Strong analytical and problem-solving skills, with the ability to translate data insights into actionable strategies.
* Deep understanding of A/B testing, experimentation frameworks, and customer segmentation.
* Demonstrated ability to thrive in fast-paced, cross-functional environments, balancing strategic thinking with hands-on execution.
** Preferred Skills
*** Experience using AI-driven marketing tools and personalization systems.
* Familiarity with multi-touch attribution, customer LTV modelling, and lifecycle performance measurement.
* Strong collaboration skills and experience partnering closely with Product and Data teams in a technology-driven environment.
* A passion for customer experience, innovation, and continuous learning in the digital marketing space.

Why Join Trend Micro At Trend Micro, we’re passionate about making the world safer for exchanging digital information. You’ll join a dynamic, global team that values innovation, collaboration, and purpose-driven marketing. We offer a flexible hybrid work model, regional growth opportunities, and the chance to impact millions of users worldwide through meaningful customer engagement.#LI-ZA1 #LI-Hybrid We embrace change, empower people, and encourage innovation.

Join Trend Micro and Thrive with us.

For over 30 years, Trend Micro's unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows. This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats.

We embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. At Trend Micro, we're always looking for top talent and you will work with the best. With us, you have the opportunity to thrive in an industry that is dominating the news worldwide.

Explore Working at Trend
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