Paid Specialist | Hybrid​/Remote

Job Description

Location:

Top Floor, The Civic Centre, Castle Hill Avenue, Castle Hill, Kent, UK.

We’re Sleeping Giant Media – a multi‑award‑winning digital marketing agency dedicated to improving digital experiences from Folkestone to Europe. With a B‑Corporation commitment, we balance profit with purpose and celebrate equity, transparency and impact. We champion flexible working, diverse voices and an inclusive culture that supports genuine growth.

Role: Paid Specialist

Department: Client Delivery – Paid Team

Right to Work: Applicants must have the right to work in the UK; we do not sponsor visas.

Recruitment: We do not engage agencies for this position.

Work Location & Flexibility: Hybrid/Remote – arrangements are discussable.

DURATION: Permanent, Full Time (Monday‑Friday 9:00‑17:30, 37.5 hrs/week).

Package: Starting £40,000 DOE + Benefits. We publish salaries to ensure transparency and fairness.

• Develop and execute paid media strategies aligned with client objectives across Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, Linked In Ads and programmatic platforms such as Stack Adapt.
• Monitor and optimise campaigns for key performance indicators such as ROAS and CPA.
• Conduct audience research, keyword analysis and A/B testing to refine targeting and messaging.
• Manage campaign budgets efficiently to maximise return on investment.
• Lead collaboration with Account Management, SEO and Data teams to ensure integrated strategies.
• Stay ahead of industry trends, implementing new tools, automation and AI‑driven strategies.
• Provide expert insights and recommendations to improve client performance and contribute to business growth.
• Conduct quality assurance checks and ensure adherence to best practices.
• Mentor and support team members, fostering knowledge‑sharing and professional growth.
• Represent the company as a thought leader at industry events and client meetings.

• Data‑driven, results‑oriented digital marketer with deep expertise in paid media channels.
• Thrives in a fast‑paced environment, managing multiple projects with meticulous detail.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Highly organised, managing multiple priorities and deadlines effectively.
• Excellent problem‑solving skills and a proactive approach to overcoming challenges.
• Strong communicator, capable of explaining complex concepts clearly to clients and internal teams.
• Experience in leading, mentoring and inspiring teams to achieve outstanding results.
• Passionate about digital advertising with a drive for continuous learning and improvement.
• Collaborative, working seamlessly with cross‑functional teams while comfortable operating independently.

• 5+ years of hands‑on experience in paid digital advertising, managing campaigns across Search Ads 360, Google Ads, Microsoft Advertising, Meta Ads, Linked In Ads.
• Hands‑on proficiency in programmatic using Stack Adapt or similar.
• Proven expertise in both lead generation and e‑commerce campaigns.
• Proven experience in a fast‑paced digital marketing agency environment.
• Google Ads (mandatory) and Facebook Blueprint certifications (preferred).
• Proficiency in Google Ads Editor.
• Well‑versed in Google Analytics.
• Strong understanding of A/B testing best practices for ad creatives, audience targeting and bid strategies.
• Experience with automation, AI‑driven optimisations and the latest paid media innovations.
• Ability to manage, mentor and develop a team while maintaining a high standard of execution.
• Excellent written and verbal communication skills.

We embrace innovation, using AI as a tool to enhance work without replacing it. AI helps streamline processes, uncover insights and support creativity. You do not need to be an AI expert, just open‑minded and willing to experiment. We provide tools, training and opportunities to learn, enabling confident AI engagement that adds value to your role.

• Applicants must have the right to work in the UK; no visa sponsorship.
• We do not ask about criminal convictions during our recruitment process – fair access for all.
• Inclusive and accessible…