Senior Marketing and Business Development Systems Adviser

We have a well‑established global Marketing and Business Development (M&BD) team, which supports the firm on a wide range of business development, marketing and client relationship management activities. The team is divided into several key areas, including practice M&BD, clients and sectors, pitches and pursuits, which manage strategic global and regional pitches; corporate communications, which comprises public relations, brand, design, events, and digital;

and campaigns and projects.

Working hours:

35 hours per week, 9:30 am to 5:30 pm, but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office; please contact a member of the recruitment team to discuss further.

The Marketing and Business Development (M&BD) Systems Senior Adviser will play a key role in the operational support and delivery of our global marketing technology stack. Reporting to the M&BD Systems Manager, this role partners closely with M&BD Systems colleagues, global M&BD and Comms, the IT team, and external vendors to ensure our systems are well maintained, continually improved, and effectively used across the firm.

• Support the day‑to‑day administration and maintenance of the firm's M&BD systems, including:
  • CRM (Inter Action)
  • Email Marketing (Litera Concep)
  • Enterprise Relationship Management (Introhive)
  • Experience Management (Litera Foundation)
• Provide timely and accurate user support, triage queries, and elevate issues to the Systems Manager or IT.
• Deliver end‑user training to M&BD, other business teams, and lawyers.
• Help the global M&BD and Comms team to leverage AI and embedded AI and automation features within M&BD systems.

• Execute initiatives to improve data quality across all M&BD systems.
• Drive projects to enhance specific data sets, e.g. Alumni, Key Clients, offices, practices and sectors.
• Assist in analysing system usage and identifying opportunities for process efficiency.
• Contribute to the development of guidance, documentation, and best practices.

• Support the Systems Manager in delivering system enhancements, updates, and projects, with an immediate focus on:
  • Hogan Lovells' marketing technology and supporting processes.
  • Further enhancement of our Foundation experience management platform.
  • Improving preference management for clients via iPublish and Inter Action.
  • Updating workflows and processes within the M&BD Systems team to enhance user experience and improve efficiency.
• Gather and document user requirements, validate needs, and help translate them into clear technical or functional specifications.
• Assist with testing, rollout coordination, and post‑implementation support.

• Work with vendors and IT colleagues to track support tickets, upgrades, issue resolution, and system improvements.
• Help maintain system documentation, training resources, and configuration records.
• Provide regular updates to the Systems Manager and support reporting to the Global Head of M&BD Operations and Systems.

• Collaborate closely with global M&BD colleagues and cross‑functional teams.
• Represent the Systems team in broader M&BD initiatives where required.
• Participate actively in the firm's global Responsible Business programme.
• Duties may evolve to reflect changes in team structure, priorities, or technology.

• Strong understanding of marketing technology concepts relevant to M&BD systems.
• Ability to translate technical information into clear business language.
• Solid analytical and problem‑solving capabilities.
• Excellent attention to detail, organisation, and time‑management.
• Client‑service mindset with a focus on timely delivery.
• Strong communication skills, comfortable supporting a range of stakeholders.
• Experience working collaboratively on cross‑functional projects.
• Proactive approach to managing workload and solving user needs.
• Typically 6 years+ of experience working with CRM, marketing automation, experience management, or data‑driven solutions (law firm or professional services experience preferred).
• Hands‑on experience with Inter Action, Litera Concep, Introhive, Litera Foundation, or comparable systems advantageous.
• Familiarity with Microsoft CoPilot and other emerging AI tools beneficial.

All members of the firm participate in our Responsible Business programme.

Hogan Lovells is a leading global law firm with a distinctive market position founded on the exceptional breadth of our practice, deep industry knowledge, and our “one team” worldwide approach. Marketing and Business Development (M&BD) is central to the firm's strategy, with a global team recognised for supporting the firm across a broad range of business development, marketing, and client relationship management initiatives.