B2B Organic Social Media Manager Lead

Overview

As the Lead Linked In Channel Strategist, you will be the driving force behind our clients' success on professional platforms. This role focuses primarily on Linked In (approximately 80%) with supplementary efforts on Facebook and Instagram (approximately 20%).

You will:

• Own and evolve PTP’s Linked In proposition.
• Build scalable frameworks for B2B growth via Linked In.
• Lead strategy for key clients.
• Develop and grow a high-performing Linked In practice.

This role combines delivery, strategy, and leadership. You’ll remain hands-on while shaping how we scale this offering across the business.

We’re on a mission to become the UK’s leading Rev Ops agency. Linked In will play a central role in that—for our clients and for us. We believe there is space in the market for an agency that builds the most commercially-focused, strategically rigorous Linked In offering in the UK. Not surface-level social media management, but a serious B2B growth engine.

We’re looking for someone to help us build it.

• Designing best-in-class Linked In channel strategies for B2B clients that align with overall marketing and business goals.
• Building repeatable methodologies and playbooks to ensure a "Linked In-first" approach across a diverse portfolio.
• Developing content frameworks that position clients as category leaders and drive thought leadership.
• Staying abreast of the latest Linked In platform updates and trends to integrate them into high-level strategies.

• Overseeing the creation of compelling, high-quality content including posts, articles, carousels, and video concepts.
• Ensuring all content aligns with client brand guidelines, tone of voice, and strategic objectives.
• Monitoring and analysing KPIs to provide actionable insights that move the needle on revenue impact, not just social metrics.
• Conducting A/B testing to optimise engagement, reach, and conversion rates.

• Serving as the primary point of contact for key clients, presenting strategies and reports in a clear, compelling manner.
• Building and mentoring a Linked In-focused team over time as the practice scales.
• Supporting new business conversations with Linked In expertise to help grow the agency's portfolio.
• Contributing to PTP’s own Linked In growth strategy.

• Proven experience (min 3 years) in social media management with a track record of success for B2B or professional services.
• Deep, demonstrable expertise in Linked In as a B2B growth engine, including its algorithms and organic growth features.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to think commercially and align channel strategies to revenue goals.
• Proficiency in tools such as Authored Up, Dripfy, Snov, Sprout Social, Agorapulse or similar tools.

• Experience building or scaling a team or growing a social offering within an agency environment.
• Strong understanding of Rev Ops principles.
• Experience with paid Linked In advertising and marketing automation platforms.
• Certifications in social media marketing or Linked In advertising.

• You want to build something
  , not just manage it.
• You care about commercial impact more than social metrics.
• You’re excited by the challenge of building the UK’s strongest Linked In B2B offering
  .
• You want to play a meaningful role in shaping a growing agency.

• Hybrid working: 2 days per week in the office; you choose where and when you work the remaining time to complete your 37.5 hours.
• Generous Leave: 30 days holiday per year plus bank holidays.
• Work from Anywhere: 4 weeks a year working from anywhere in the world (post-probation).
• Professional Growth: Regular personal development plans, one-to-ones, and a clear path to progression.
• Exposure: Opportunities to attend and speak at national and international industry conferences.
• Tech: Choice of the latest Apple or Microsoft equipment.