Ecommerce Manager

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We are seeking a commercially driven, growth-focused Ecommerce Manager to take full ownership of our online revenue performance across UK and international markets. This role is accountable for scaling ecommerce revenue and profitability, with a particular focus on conversion rate optimisation, customer retention, AOV growth, and international expansion (including the US market).

The successful candidate will combine commercial strategy, data-led decision making, and hands-on ecommerce execution to deliver significant year-on-year growth. This is a high-impact role with clear performance accountability and the opportunity to play a central part in scaling the business.

Work Schedule/

Location:

The role is a fully remote contract that will begin at 20 hours per week, with a clear expectation to scale to 40 hours per week as ecommerce revenue grows and responsibilities expand.

• Own ecommerce revenue, conversion rate, AOV, and profitability targets
• Develop and execute a structured growth roadmap to achieve 50%+ YoY growth
• Identify and prioritise high-impact growth initiatives
• Support UK and US ecommerce expansion strategy

• Lead weekly and monthly ecommerce performance reporting
• Analyse customer behaviour, cohorts, repeat purchase rate and LTV
• Build and execute a CRO testing roadmap
• Identify friction points and conversion bottlenecks

• Manage and optimise our Shopify (Plus) platform
• Oversee site structure, collections, navigation and merchandising strategy
• Ensure effective stock visibility and inventory logic across markets
• Manage third-party integrations (loyalty, reviews, returns, Tik Tok Shop, etc.)
• Improve onsite experience across mobile and desktop
• Optimise product pages, landing pages and checkout flow
• Improve AOV via bundling, upsell and cross-sell strategies
• Strengthen retention through improved post-purchase journey

• Support localisation strategy (currency, messaging, merchandising)
• Monitor and optimise UK vs US performance
• Work closely with marketing to align paid traffic performance with onsite optimisation

• Product uploads and collection management
• Homepage and merchandising updates
• Landing page population
• Pricing and promotional updates
• Basic SEO hygiene
• Managing redirects and stock visibility updates

• Proven track record of delivering 50%+ YoY ecommerce growth
• Strong ownership of core ecommerce KPIs (CR, AOV, LTV, retention)
• Experience scaling ecommerce in the UK; US market experience highly desirable
• Strong analytical capability (GA4, reporting tools, CRO tools)
• Experience with A/B testing and experimentation frameworks
• Commercial mindset with P&L awareness
• Highly proactive, data-driven and results-oriented