Marketing & Business Development Systems Manager

Keen to become part of a truly global, collaborative team of professionals? Your journey begins here.

Birmingham

Marketing & Business Development

Marketing and Business Development (M&BD) is at the forefront of many aspects of the strategy, taking the requisite steps to globalize the department and executing an ambitious program of activity. The global M&BD team is well established and highly regarded and is a great place for ambitious professionals to develop their skills and experience as we support the firm on a wide range of business development, marketing, and client relationship management activities.

The M&BD Systems Manager will be responsible for managing a team in the operational support, planning and delivery of marketing technology solutions for M&BD and our lawyers.

The M&BD Systems Manager will act as a trusted advisor to the Global Head of M&BD Operations and Systems and our Chief Marketing Officer (CMO). The role will involve collaborating with the IT team and vendors to deliver system enhancements, defect resolution, manage escalations and plan future projects.

35 hours per week, 9:30am to 5:30pm but additional hours may be required. We are happy to consider agile and flexible working patterns. Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office, please contact a member of the recruitment team to discuss further.

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services. All members of the firm participate in our Responsible Business program.

• Manage the Global M&BD Systems team in conjunction with an existing Systems Manager, reporting to the Global Head of M&BD Operations and Systems.
• Oversee the day‑to‑day operational support and administration of the M&BD systems, which includes:
  • Client Relationship Management (CRM) system:
    Inter Action
  • Email Marketing system:
    Litera Concep
  • Enterprise Relationship Management system:
    Introhive
  • Experience Management system:
    Litera Foundation
• Leading on the roll out and continued development of our global experience management tool, Litera Foundation. This will include:
  • System configuration
  • Integrations (with support from IT and the vendor)
  • Automation of data capture process
  • Global communications
  • Designing and delivering training
• Oversee the provision of user support by the Systems team, ensuring timely and efficient handling of day‑to‑day support tasks.
• Deliver end‑user training for all M&BD systems to M&BD, other business teams and lawyers, as needed.
• Define and execute an approach for improving data accuracy for all M&BD systems.
• Input into plans to leverage technology and AI to improve operational efficiency across M&BD, but specifically utilizing AI within the Systems team and taking advantage of AI embedded in our systems.
• Lead our relationships with vendors, alongside IT counterparts, to ensure effective support, upgrades, and contract renewal.
• Project manage process improvements for M&BD stakeholders.
• Ensure projects are delivered on time, within budget, and meet or exceed stakeholder expectations.
• Plan, manage, and deliver solutions that extract value from existing M&BD systems.
• Identify and validate the need for new technology to be introduced and create business cases to support change.
• Analyze and articulate stakeholder requirements and advocate for solutions that meet these requirements and contribute to the firm’s overall strategy.
• Create clear and concise plans and documentation that support the CMO and Global Head of M&BD Operations and Systems deliver on their commitments.
• Represent M&BD in technology projects and contribute to wider M&BD projects, as required.

• Seven (7)+ years of demonstrable experience working with CRM, Marketing Automation, Credential Management, and Data Quality solutions preferred.
• Two (2) years in a management/supervisory position preferred.
• Knowledge of Inter Action CRM, Litera Concep, Introhive ERM, Litera Foundation, Microsoft CoPilot and…