Digital Analyst

Location:

Bournemouth

Reference: HOB
1181978

Closing Date: 20/03/2026 23:59

Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.

Hobbycraft Head Office, BH23 6HG

Pension with a 4% contribution, 33 days holiday increasing every year, 40% discount in our stores

This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times.

Our hybrid working model is 3 days in the office, 2 days working from home.

As an experienced analyst with a customer-first mindset, you will be an influential storyteller that can translate data into clear, commercial, and actionable insights that empower the wider team and play a key role in optimising Hobbycraft’s digital channels.

• Accountable for tracking site and app CVR alongside the contributing funnel metrics.
• Interpret data to provide commentary on site and app performance on a daily, weekly and monthly basis.
• Build and maintain the full suite of ecommerce Looker Studio reports to track the conversion funnels, key customer journeys and asset interaction to surface insights that inform merchandising decisions.
• Track all metrics by traffic source to gain a full understanding of how off-site traffic impacts on site metrics.
• Support the Digital Marketing and Finance teams with forecasting targets by channel.

• Utilise Contentsquare and GA4 to deliver deep dive analysis across both site and app, highlighting friction points and making recommendations to optimise.
• Play a key part in the Digital Product team by providing insights to support the roadmap, prioritisation and continuous improvement.
• Track performance of all continuous improvement changes and the value they have delivered.
• Provide analysis for A/B testing by identifying key metrics, presenting end of test reports to the wider team to illustrate the key changes to customer journeys and making recommendations for next steps.
• Play a key role in developing new hypothesis based upon blended data insights, used to gain an understanding of why customers may be behaving a certain way.

• Work collaboratively with the Digital Trading & Merchandising team by reporting on content placement, promotional journeys and campaigns, suggesting recommendations for optimisation.
• Encourage the merchandising team to explore opportunities based on data findings.

• Accountable for GA4 and GTM data integrity and accuracy, working with our support agency to ensure the tagging is correct and fit for purpose.
• Own the relationship with Contentsquare, ensuring the wider team are making the most of the tool via training and ad‑hoc demos.

• Super user of Contentsquare, GA4 and Looker Studio.
• Preferable experience of digital experimentation tools such as Optimizely.
• Understanding of tag management and data integrity.
• Conversion Rate Optimisation (CRO) including personalisation and AI.
• Experience of creating and presenting analytics reports to key stakeholders in a visually impactful way.
• Experience of blending data based on customer behaviour with commercial context to tell clear, engaging stories.

• 33 days holiday (including bank holidays)
• 40% colleague discount
• Access to a personal pension scheme (4% contribution matched by us)
• Option to join Hobbycraft pension scheme offering x2 life insurance
• Employee Assistance Programme, for overall wellbeing for you and your family including financial advice and up to 6 counselling sessions
• Cycle2
  
  Work scheme
• Discounted gym membership
• Fundraising events for our charity partners and an annual charity volunteer day
• Vouchers for free eye tests for VDU users
• Access to a range of high street discounts
• Access to a Health Cash Plan
• Enhanced maternity/paternity/adoption pay

We are completely committed to supporting anyone with a disability in applying for…