Marketing CRO Manager

We’re working with an established and highly respected financial services brand as they look to hire a Digital Conversion Manager to take ownership of optimisation across the full digital customer journey.

This is a commercially focused, data-driven role responsible for improving digital performance across acquisition, website conversion, email journeys and customer retention activity.

You’ll work closely with the Head of Digital Marketing to define and deliver the CRO roadmap, owning testing strategy across all digital touchpoints to improve both customer experience and return on investment. From initial lead generation activity through to mortgage completion and retention journeys, you’ll identify opportunities to optimise conversion at every stage.

A key part of the role is leading experimentation and performance analysis. You’ll design and manage A/B and multivariate testing activity across the website and email journeys, developing hypotheses, defining KPIs, coordinating implementation and reporting on performance to key stakeholders.

You’ll work cross-functionally with wider marketing, partnerships, development and communications teams to improve end-to-end customer journeys, bringing insight and expertise to digital optimisation discussions and helping shape future personalisation initiatives.

This role also involves ongoing performance monitoring, analytics and reporting, using tools such as Google Analytics, Looker Studio and Google Tag Manager to identify opportunities, measure impact and improve digital decision-making.

Alongside optimisation strategy, you’ll support digital content governance, ensuring journeys remain compliant, on brand and customer-focused.

This is a fantastic opportunity for someone who enjoys combining analytics, experimentation and strategic thinking in a role where they can make a measurable impact on digital performance.

• Proven experience in a CRO, digital optimisation or performance marketing role with strong transferable skills
• Experience designing, implementing and reporting on A/B and multivariate testing programmes
• Strong analytical mindset with experience using website analytics and reporting tools such as Google Analytics and Looker Studio
• Experience working with tracking implementation tools such as Google Tag Manager
• Ability to interpret customer journey performance data and translate insights into actionable optimisation opportunities
• Experience coordinating multiple work streams and managing delivery in a fast-paced environment
• Confident stakeholder management skills with the ability to influence teams across marketing, digital and wider business functions
• Experience briefing developers or agencies on test implementation and digital improvements
• Working knowledge of CMS platforms, HTML and CSS for digital content or landing page updates
• Strong written and verbal communication skills with excellent attention to detail
• Experience in financial services or other regulated sectors would be beneficial

Salary up to £45k, with the opportunity to join a well-established brand with a strong digital presence and ambitious growth plans. There is a very flexible work from home setup with most of the team going in once a fortnight.

You’ll be joining a collaborative marketing team where digital optimisation is a key strategic focus, giving you genuine ownership and visibility across the wider business.

This is an excellent opportunity to shape customer journeys, influence digital strategy and drive measurable commercial impact in a highly customer-centric environment.