Senior Insights Manager, Marketing and Acquisition

Who We Are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at the Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigor in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world.

We deliver analysis and insights in many formats to subscribers and businesses in 170 countries through our three businesses, The Economist, Economist Enterprise and Economist Education, which uphold our global reputation for excellence and integrity.

The Senior Insights Manager is responsible for ensuring that TEG utilises the full range of data, analytics and insight expertise to drive new profitable customer acquisition within The Economist’s B2C subscription business.

• Marketing science:
  Work with acquisition, finance, marketing, and product teams to measure the effectiveness of paid, owned and earned media, identify opportunities for customer growth and improve Return on Advertising Spend (ROAS).
• Conversion rate optimisation (CRO):
  Work with acquisition and product teams to measure and optimise traffic volumes, conversion rates and Customer Lifetime Value (CLTV) of B2C websites and apps.
• Commercial exploitation of data:
  Use reporting, analytics and insight to improve customer acquisition performance; identify opportunities to improve business performance, agility and efficiency through data and analytics.
• Roadmap ownership:
  Coordinate with the Head of B2C Insights and Decision Science and the delivery team to prioritise all data, analytics and insight priorities; define a joint multidisciplinary roadmap for stakeholders.
• Team management and development:
  Lead and develop a team of data professionals; create a collaborative, pragmatic, commercially focused culture that delivers outstanding outcomes for TEG.
• Trusted adviser:
  Build long‑term relationships with key stakeholders, leveraging deep knowledge of B2C products, markets and customers; provide trusted counsel aligned with stakeholder objectives.

• Data expertise
  :
  Significant practitioner experience across analytics and insight disciplines; proven ability to exploit data for commercial outcomes; understanding of complex, sophisticated data sets across multiple platforms.
• Technical skills
  : SQL expert, with additional experience in Python and/or R; experience with cloud data platforms, web analytics tools, business intelligence tools (e.g., Tableau), marketing data integration platforms (e.g., Supermetrics), media mix modelling (MMM), optimisation tools, propensity modelling, customer data platforms (e.g., Blueconic), A/B testing platforms and causal inference techniques.
• People management
  :
  Strong coach and manager who inspires the team, sets high standards, and fosters continuous improvement.
• Communication skills
  :
  Excellent communicator and influencer; articulate problems and solutions clearly; deliver impactful outcomes.
• Stakeholder partnership
  :
  Effective cross‑functional stakeholder manager; skilled at synthesising information and mobilising matrix teams.

The majority of roles operate on a hybrid working pattern with 3+ days office attendance required.

Our benefits package supports wellbeing, growth and work‑life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through the Employee Assistance Program. Lifestyle benefits include a Work From Anywhere program, generous annual and parental leave, dedicated days off for volunteering and moving home. You will also receive free access to all Economist content, including an online subscription, apps, podcasts and more.